Taiwan Horticulture Show 2010

The 2010 Taipei International Flora Exposition (the 2010 Taipei Int’l Flora Expo), a category A2B1 horticulture exposition, is set to open on November 6th, 2010, in Taipei. It will be the first such internationally recognized exposition to take place in our city, and the seventh of its kind to take place in Asia. And to ensure its success, we are hard at work upgrading our infrastructure and improving our services, transforming Taipei into a city of gardens. We fully expect this event to promote the growth of floriculture in our country and drive economic and urban development around Taipei, as well as enhance the image of our city in the international community.

Featuring a theme of “Rivers, Flowers, New Horizons”, the Expo will include 14 exhibition halls, each with its own unique style, spread across an area of 91.8 hectares, all dedicated to showcasing notable achievements in horticulture, science, and environmental protection technology. Our aim is to inspire visitors to embrace new ideas and implement green practices for themselves, thereby achieving the goal of protecting our precious Earth in all its unique beauty.

The Exposition’s Logo

The logo’s dancing petals represent human celebrations and shared values. After a competition that lasted two months, the organizing committee finally decided on a mascot and logo. Designers from Taiwan , Hong Kong , Macao , Europe, Japan and the U.S. all participated in this competition. There were 1669 entries in total, and the winning entry became the unique symbol of the Exposition. The Expo’s logo is based on five simply designed petals, and each petal, flowing with a pattern of moving lines, represents human activities. Each of the five colors—blue, green, red, orange and purple—represents a continent. The five petals combine in abstract images of dancing people. These bright colors also hint at the cheerful atmosphere that will characterize the Expo.

The Expo Mascot

The Expo’s mascots, flower fairies, play a moving melody about spring, summer, fall and winter. The Expo mascots are inspired by the fairies of the seasons. The band linking them symbolizes the harmony of the four seasons as well as the rhythm of nature. The mascots stand for the four seasons, because in Taiwan , each season brings the blooming of different flowers. The flower fairies form a “flower band.” Together, they serenade us with the melodies of the seasons, and their colorful outfits and friendly smiles express their happiness and passion for the 2010 Taipei International Flora Exposition. With the approach of the Expo, our mascot band will bring a cheerful message to every single corner of the world.

Introduction to the winner of mascot designing contest

Designer: Lee Kai-an
Planner and designer for DOPLAN Co., Ltd.
Awards: Gold Award, National Competition of Ideas and Design, dpi Magazine, 2002
First Prize, HiNet ADSL Cyber-Advertizing Contest, 2002
Second Place, Keelung City Fire Bureau Mascot Design Contest, 2006

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