Earth Hour 2012

 

The global 60-minute switch-off will extend to the International Space Station, where Earth Hour Astronaut-Ambassador Andre Kuipers shall stand vigil over our imperiled planet as the lights switch off on 31 March, sharing photos and live commentary.Kuipers says he is thrilled to participate in Earth Hour to literally take the globally-significant movement to new heights. “There’s no better way to raise awareness for the future of the most beautiful planet in the whole universe!”Back on Earth, preparations are frenetic. From Angola to Zimbabwe, organizing teams from the World Wide Fund for Nature (WWF) and its growing roster of allies are preparing for what is hoped to be the largest environmental celebration in human history.

Philippine Preparations Set, Switch-off Sites Declared

WWF-led switch-off ceremonies are slated for the cities of Makati, Cebu and Davao – though other cities and towns are expected to hold well-organized events to observe the switch-off.

Makati City’s Ayala Triangle Gardens shall be the central hub for Luzon. At 6:30 PM on 31 March, glow-in-the-dark dance troupe Bailes de Luces and the Caracol dancers shall form the vanguard of an Earth-themed parade which starts at the Makati fire station and ends at Ayala Tower One – where WWF-Philippines National Ambassador Rovilson Fernandez shall host a programme with performances from El Gamma Penumbra, Brigada and other groups. No less than Earth Hour founder Andy Ridley shall lead the country’s main switch-off event, hosted by WWF with the help of Ayala Land and the Makati City Government.

Cebu City’s Plaza Independencia shall be the chief switch-off site for the Visayas. A festive street parade led by local Sinulog Dancers shall start from Fuente Osmeña Circle from 5:30 PM onwards. The Cebu switch-off further features a candle lighting ceremony capped off by the release of biodegradable sky lanterns. Cebu’s event is in cooperation with the Aboitiz Group and the Cebu City Government.

SM Davao shall be the main switch-off site for Mindanao. WWF-Philippines National Ambassador Marc Nelson shall host the switch-off, which features a tribal-themed parade around SM Davao at 6:30 PM. Black-light and fire-dancers shall woo the crowd with specialized routines once the city plunges into darkness. The Davao event is in collaboration with SM Supermalls, the Green Alliance and the Davao City Government.

Earth Hour Philippines National Director Atty. Gia Ibay shares, “We’re extremely excited for this year’s switch-off ceremonies. Though the Visayas and Mindanao have always observed their own unique switch-off ceremonies, WWF has traditionally celebrated Earth Hour from Manila. To commemorate our country’s fifth Earth Hour, we thought it high time for WWF to observe the movement across the archipelago – which has always been what we’ve aimed for.”

‘I Will If You Will’ Pledges Snowballing

Earth Hour 2012’s new ‘I Will If You Will’ handle empowers people to share a personal dare with the world by asking everyone what are you willing to do to save the planet?
The concept of ‘I Will If You Will’ centers around providing a social contract between two parties – connecting one person, business or organization to a ‘promise’ and their friends, family, customers or members to a ‘challenge’ – uniting them behind the common goal of creating a positive environmental outcome.

The campaign has taken hold and ‘I Will If You Will’ pledges are now snowballing across cyberspace.

WWF-Philippines National Ambassador Marc Nelson has pledged to swim with sharks – in a Panda costume – and plant trees underwater while munching on a carrot, if 5000 of his Twitter followers pledge to avoid plastic and reuse shopping bags.

Publicity material from WWF:

For more information:
Atty. Gia Ibay
Earth Hour Philippines Director
gibay@wwf.org.ph
Gregg Yan
Earth Hour Philippines Communications Head
gyan@wwf.org.ph

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