Warner Brother Trade Show highlights

Grand Ballroom C, D and E  , Crowne Plaza Galleria Hotel, Ortigas , Quezon City -Philippines.

It was a cloudy afternoon with sporadic rainfall on July 31, 2012 when the author arrived at around past 2:00 pm at  the trade show organized by Warner Brother Consumer Products ( WBCP) , Pacific Licensing Studio (PLS ) and MCT Event Management.

Warner Brother cartoon characters  greets visitors to the trade show

WBCP highlighted its current portfolio  led by Man of Steel ( Philippine release :  June 2013) and the two other films based on The Hobbit , The Hobbit : An Expected Journey (Philippine release:  December 2012 ) .

popular tandem of Tom and Jerry  merchandise items

 Animated properties featuring Looney Tunes, Scooby Doo , Tom and Jerry and the Thunder Cats , along with many DC Comics favorite characters . Also featured are such classic properties as The Wizard of OZ and the television series , including Gossip Girl and The Big Bang Theory .

Baby Looney Tune product display ( products include children’s disposable diaper , bath soaps,¬† powder among others

Tweety¬† merchandise items ranging from children’s dress, bags , school supplies and stuffed toys.

The whole ballroom was filled with wide array of consumer products ranging¬† from children’s t-shirts, stuffed toys, mouse pad, toys , shampoo , lotions, school supplies, pencils , erasers , tooth brushes , phone cards, yogurt , chocolate milk ,¬† credit cards ( from Indonesia ), tumblers, stickers , car freshener , USB , helmet¬† and other items,¬† some of which are highly collectible .


DC  comic character car  freshener

In the late 1990’s Philippine Long Distance Telephone Company (PLDT ) had license agreement with Pacific Licensing¬† Company that released several phone cards with¬† Warner Brother cartoon characters in the local market , some of the PLDT phone cards are now regarded as collectible items.

an assortment of kartu kredit  and bank books  from Indonesia and Malaysia

Ms. Carol Tan was instrumental with forging a  key strategic financial partner in 2003 , PT Bank Central Asia Tbk Indonesia to launch a co-branded BCA/Mastercard credit card featuring the classic Looney Tunes, which was the first of its kind in South East Asia.

Thunder Cats figurine toys and sword

The original series started in a comic strip in 1984 and due to the success. It was launch by Pacific Animation Corporation. The first season was aired in  1985 with 65 episodes , followed by a television movie entitled Thunder Cats- HO ! in 1986.  While season 2, 3 and 4 followed a different format with twenty episode per season. Starting with five- part story . The original series was distributed by Rankin-Bass Corporation then parent company of Telepictures Corporation which later merged with Lorimar Productions in 1986.

Thunder Cats merchandise which includes toy figurines, school supplies, scooter bikes , t-shirts , caps and children’s bag

 In 1989 Lorimar- Telepictures , then folded and was purchased by Warner Brothers  hence forth had acquired the rights to air and market the series.

Batman merchandise items

There is almost every item that is suitable from babies (several months old-to 1 year -old) ,  toddlers  ( 2 to 5 years -old) , children ( 6 to 9 years-old ) , teenagers ( 10 to 14 years-old )  young adults ( 15 to 17 years-old )  to adults .

stuff toys and tetra juice and milk packs from Thailand

There are a whole lot of items manufactured from different parts of Asia like Thailand, Malaysia, Indonesia, Taiwan, Singapore , China, Vietnam and  from the Philippines.

In fact, according to one of Pacific Licensing executive, The Philippines ranks third in Southeast Asia ( in terms of  product license ), after Indonesia and Thailand . This is mainly to majority of the Filipinos who grew -up watching Warner Brothers , DC  and its long history of  pop- culture .

DC Superman merchandise

participants during the presentation

A Question and Answer portion serves as an ice breaker for those participants present.¬† The emcee tried another trivia question ¬† ” Who was the actor who played in the the 1966 to 1968 television series¬† Batman ?” .¬† I confidently answered¬† ” Mr. Adam West”¬† He then¬† asked me if i was already born back then ? Hehehe , I told the crowd that i used to watch the re-runs in cable television station.

Then, a video program was presented to the participants and upcoming movie releases , television shows and merchandise items for  sale or for licensing . I have met some retail mall executives,  industry players ,  fellow bloggers and newspaper editors.

Warner Brother Consumer Products award¬† ” Best Partnership in Softlines ” ( Philippines 2012) to Springtime Creation Corporation

Warner Brother Consumer Products award¬† ” Best Promotional / FMCG Program ” ( Philippines 2012) Jollibee Food Corporation

Warner Brother Consumer Products award¬† ” Best Partnership in Hardlines ” ( Philippines 2012)

Three Philippine companies were awarded by Pacific Licensing Company during the event.

I also met my cousin and several friends during the trade show. I was not aware that my cousin had been franchising Warner Brother characters , DC characters thru Pacific Licensing and have been supplying school bags  in some malls .

The participants were treated to a hearty late afternoon canape  catered by the Crowne Plaza Galleria staffs .

With its tentpole films , a strong slate of animation programming and the sheer strength of its powerful portfolio of properties , WBCP offers unmatched business opportunities for retailers, product licensees and promotional partners  on a world wide scale!

Special Thanks to  Pacific Licensing ,  MCT Event Management thru Mr. Emer S. Dela Cruz  for their accommodation to the Warner Brother /DC  trade show

Pacific Licensing Studio ( Philippines )

Address:  Unit 1006 Taipan Place, F. Ortigas Jr. Road, Ortigas Center, Pasig

 Phone: 633-0944

 Visit the links for more information:

Pacific Licensing Studio : http://www.pacificlicensing.com/

Warner Brother : http://www.warnerbros.com/

MCT Event Management : http://mcteventsmanagement.com/

Universal Postal Union letter writing contest for 2013

PHLPost launches Int’l letter writing contest

 The Philippine Postal Corporation (PHLPost) invites students 15-years old and below to join the 42nd Universal Postal Union (UPU) International Letter Writing Competition for Young People.  The winning piece will be sent by PHLPost as the Philippines’ official entry in the worldwide letter writing competition to be held in Berne, Switzerland.

The contest is a yearly event organized by PhilPost under the auspices of the Universal Postal Union (UPU), which is composed of 191 countries around the world of which the Philippines is an active member.

The 2013 competition asks young people to write a letter to someone to tell them ‚Äúwhy water is precious‚ÄĚ. The theme coincides with the International Decade for Action “Water for Life” 2005‚Äď2015.

The compositions must be recent and original letters written in English according to the theme of the competition. It must not exceed the limit of 800 words in length in the form of a letter-typewritten.

Entries must contain the elements of a letter, place and date, addressee’s address, opening and closing salutation and signature.

On a separate sheet of paper, the participant must indicate the following information: Number of words of the letter, complete name and address, Gender of Candidate, Age and /or Date of Birth, Colored 2×2 Photo, Name and Address of School/Grade or Year Level and Contact Numbers (Telephone/Cellphone).

The first prize winner will receive P15,000.00 cash; second prize- P10,000.00 and  third prize- P5,000.00. All winners will also be awarded medals, plaques and albums of Philippine stamps.

The criteria for judging are relevance to the theme of the competition -30%; imagination and originality of the contents- 20%; demonstrates a good style of writing and communication -20%; demonstrates an extensive vocabulary-20% and youthfulness of tone-10%.

All entries must be mailed at any post offices nationwide by Express or Registered Mail not later than October 9, 2012 to: Office of the Assistant Postmaster General for Operations c/o Ms. Jocelyn E. Cacho- Special Project Officer 3/F Philippine Postal Corporation, Liwasang Bonifacio 1000 Manila.

 For more information, please visit the website at: www.philpost.gov.ph or (UPU) http://www.upu.int/letter writing/en/index.shtml or call Tel. 527-0108/527-0059/527-0074.

Alvin E. Fidelson

Information Officer


Tel. 5270074/ 0939-8402431

London 2012 Olympic stamps issued by Philippine Postal Corporation

Manila Central Post Office, Liwasang Bonifacio , Ermita , Manila ‚ÄďPhilippines

Philippine Postal Corporation or Philpost issued on July 27 a set of four postage stamps to commemorate 30th Olympic Games London 2012. The stamps features Athletics, Boxing, Swimming and Shooting.

100, 800 pieces of the stamps was issued by Philpost or 25, 200 pieces per design printed by Amstar

Technical Description: Games of the 30th Olympiad London2012

Kind of Issue: Special

Denominations and Quantity: Php7.00 per piece   / 100,800 pieces

Date of Issue: July 27, 2012

Last date of Sale: July 26, 2013 (as stocks allow)

Sheet Composition:  40

Size: 40 mm x 30 mm

Perforation: 14

Printing: Litho offset (4 colors)

Paper: Imported Unwatermarked

Printer: Amstar Company, Inc.

Designer: Mr. Jay Javier R. Cahilig, Jr. (OJT, TUP)

Lay out Artist: Mr. Victorino Serevo

Design Coordinator: Mrs. Elenita D.L. San Diego

Designs: Stylized design of the four major games which will be participated in by Filipino athletes in the 2012 London Olympic Games

The Summer Games of the XXX Olympiad is scheduled from July 27 to August 12, 2012  to take place in London, United Kingdom. This will also be the second time for Her Royal Highness Queen Elizabeth II to grace the opening ceremonies of the Olympic games , her first one was in 1976 in Montreal, Canada.

These 30th Olympic Games London 2012, has adopted the slogan of ‚ÄúLive as One‚ÄĚ and the motto of ‚ÄúInspire a Generation‚ÄĚ.

commemorative stamps issued by Royal Mail

London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948. London was selected as the host city for the 2012 Olympics out of the nine cities that submitted bids by 15 July 2003.

Over 10,000 athletes from 204 National Olympics Committees (NOCs) are expected to participate. In the course of 19 days, athletes from around the globe will compete in 26 fields, in 39 different sports and in 34 separate venues. London 2012 Olympic Games begin on 27th July 2012 with the theme slogan ‚ÄėInspire a Generation‚Äô.

There will be 11 Filipino athletes that will be competing in the 30th Olympiad.

First Day Issue of the 17th Olympic Games held in Rome , Italy in 1960.

The Philippines had begun issuing commemorative  stamps  of Olympic Games since the 17th Rome Olympics in 1960.

stamps were printed by Government Printing Bureau (Japan) with Perforation 13×12 ¬ľ

Date of issuance :  November 30, 1960 17th Summer Olympics, Rome, Italy  the 4 set of stamps featured Basketball, Track & Field, Shooting, Swimming with denominations of 6c ( 1,000,000 quantities ), 10c (5,000,000 quantities) , 30c ( 1,000,000 quantities ), 70c( 1,000,000 quantities )  РSingles, Sheets of 50

     According to a Philpost employee, as part of the memorandum of agreement with the Philippine Olympic Committee (POC) and International Olympic Committee (IOC) 5% of the sales proceeds will go to POC since there is the use of the POC and IOC logo.

Note : As of this writing there was a heavy demand from stamp and even Olympic memorabilia collectors in the country but also abroad. The author had waited for several hours at the Manila Main Central Post Office.

Visit the links for more information about the event and stamp issuance:

International Olympic Committee :http://www.olympic.org/

Philippine Olympic Committee: http://www.olympic.ph/

Philippine Postal Corporation : http://www.phlpost.gov.ph/web/

Philippine Olympic Stamp Issue :http://www.phlpost.gov.ph/web/games-of-the-30th-olympiad-london2012/

Royal Mail: http://www.royalmail.com/bethefirst/stamps

Warner Brother Trade Show

Pacific Licensing Studio specializes in identifying ‚Äúbest in class‚ÄĚ consumer products licensing partners, retail solutions & promotional opportunities for your brand throughout Asia.
A licensing company such as the Pacific Licensing Studio (PLS) serves as the link between the creator and producer of a brand with any entity that wishes to use them for any commercial purpose. A licensing company is similarly responsible for licensing any merchandise associated with a brand.

For Warner Bros., PLS licenses Looney Tunes, DC Comics and Tom & Jerry, to name a few. Looney Tunes, the home of classic characters such as Tasmanian Devil, Tweety, Tom and Jerry, and Bugs Bunny.

DC Comics, meanwhile, is the creator of the world’s most famous super hero characters such as Justice League, ThunderCats and Batman, among others.

With upcoming movies such as Batman ‚ÄúDark Knight Rises‚ÄĚ, The Hobbit and Man of Steel (Superman), PLS will have its hands full in licensing the movies‚Äô merchandise. It is interesting to know that once the newest Batman movie hits the big screen and several Batman merchandise are sold, each one of those merchandise has been licensed through PLS.

‚ÄúVisit the website at www.PacificLicensing.com to see what career opportunities are available at Pacific Licensing Studio!‚ÄĚ
Contact Person : Mr. Emer Dela Cruz- MCT Events Management
Office: 399.2935 / 643.5490 / 576.6362
Mobile: 0920.953-7153 / 0922.831-2601
Follow us on:
Facebook: http://www.facebook.com/MCT Events Management
Twitter: http://twitter.com/mcteventsmngmnt
Website: http://mcteventsmanagement.com

Orkidyas Photo and Orchid Exhibit Opening

Adamson University, Manila-Philippines

Orkidyas exhibit

It was a cloudy afternoon , when i left my workplace . Traffic along Rizal and Taft Avenue  was horrendous and manage to arrived in Adamson University just a few minutes before the appointed 3:00 p.m. I was greeted by friendly staffs of the cultural affairs office . They also gave me interesting student publication upon my registration in their guest book.

The¬† “Orkidyas”¬† exhibition¬† would be held for the third time ,¬† Professor Cuenco mounted a similar exhibition in Washington D.C . in 2010 and in other parts of the United States.

crowd listening to the opening remarks of the host

Professor Edwin Cuenco showcased his award winning exhibition of digital prints and photos entitled¬† ‚ÄėOrkidyas: In Celebration of Philippine Flora‚Äô at the Art Gallery of Adamson University¬† in cooperation with the Philippine Orchid Society and sponsored by the Asian Social Institute and Adamson University, from July 13,2012 to August 3, 2012.

Rev. Fr. Gregorio L. Ba√Īaga, Jr., C.M.,AB, MS, Ph.D. -President of Adamson University

Dr. Gregorio Ba√Īaga, Jr. in his welcome remarks told the visitors and invited guests that the University played an active role in molding the 16,000 students thru the¬† cultural affairs office . These events are open for FREE so that the students can learn to appreciate nature and learn how rich the biodiversity of the country.¬† The University had also other linkages with other institutions, NGO groups and other schools .

Professor Edwin Cuenco address the crowd during the opening of the exhibit

In Prof. Edwin Cuenco‚Äôs¬† speech , ‚ÄúThe third installment of “Orkidyas” — showcases my personal print interpretation including some 25 photographic images of exotic Philippine flora provided by the Philippine Orchid Society after it was previously exhibited in Washington, DC and New York City. The artworks will hopefully reflect our cultural, ethnic, spiritual, aesthetic and verbal communication patterns, parallel to the immediacy of themes, sources and inspiration found in Philippine life and culture. This will be part of my U.S. Fulbright grant to promote cultural relations with emphasis on the visual arts between the U.S. and the Philippines.”

standing in the middle Atty. Solfia S. Arboladura (President of Universidad de Manila ) represented the office of¬† Manila Mayor Alfredo S. Lim, Professor Edwin Cuenco( grey shirt)¬† Dr. Mina M. Ramirez ( President of Asian Social Institute ) ,¬† and Dr. Gregorio Ba√Īaga, Jr ( President of Adamson University ) during the ribbon cutting ceremony .

Prof. Cuenco received the University of Texas Outstanding Faculty Award in Teaching and Service, and the 2010 Distinguished Educator Award from the Arkansas Advertising Federation in Little Town, Arkansas, and the Visual Communications Graduate Fellowship Award from George Washington University. His works are found in private and public collections including the Wold Bank, George Washington University, Arkansas Tech University, University of Texas, and the Philippine Embassy in Washington, DC.

Prof. Edwin Cuenco of Arkansas Tech University arrived in ASI at the opening of the SY 2012 as a U.S. Fulbright Senior Scholar to the Philippines. He is a BFA fine arts graduate of PWU who worked at the Communications Center of the Asian Social Institute in 1990.

His graphic designs and digital illustrations have received ADDY Gold, Silver and Bronze juried recognitions from the American Advertising Federation in Texas, Virginia and Arkansas including Best of Show at the 12th National Computer Arts Juried Exhibition that was included in the U.S. Department of State’s traveling exhibition.

Cattleya Dr. Elenita Binay breed by Ms. Vangie Go

Cattleya Dr. Elenita Binay was breed by Ms. Vangie Go.  A noted Filipino plant breeder and collector of rare plants.  This cattleya hybrid  was named after one of her favorite client and friend Dr. Elenita S. Binay , the wife of  Hon. Jejomar Cabauatan Binay Sr.   the current Vice- President of the Philippines  .

Dendrobium hybrids , Miyagos and foliage Anthurium on display

Aside from photo exhibit, The beautifully arrange live plant exhibit which included native Aspleniun nidus ” mutant” varieties ,¬† Grammatophyllum multiflorum , Guzmania, Phalaenopsis hybrids, Renanthera hybrids, Dendrobium bullenianum , Dendrobium¬† hybrids, Anthurium hybrids and ornamental plants. This is a precursor for the upcoming 66th mid-year orchid show.

interesting arrangement of live orchid potted plants with flowers

The live plant display exhibit were from the personal  collections of  Ms. Vangie Go , Mrs. Corazon Purificacion , Ms. Mary Ann-Wu and EnR Orchidlandia . Some of the live plants and orchids on display are also for sale for a reasonable price.

vip and guests admire and pose souvenir shots at the 3 potted  blooming size Grammatophyllum multiflorum  orchid  which serves as a focal point of the exhibit .

The invited guests, student writers, officers of the cultural affairs office, alumni  and top officials of the university treated everyone to a light afternoon meal.

Mr. Lawrence Chan together with Professor Edwin Cuenco

The main objective of this exhibit is not just to promote the collaborative works of Philippine Orchid Society , Adamson University , Asian Social Institute ,  Professor Cuenco , Photographer groups   but also the advocacies and the urgent need to preserve and conserve these wonderful plants not only in our backyards but also in its natural habitats .


Adamson University : http://www.adamson.edu.ph/

Asian Social Institute: http://www.asinet-online.org/

Philippine Embassy ( United States ) : http://www.philippineembassy-usa.org/news/332/300/Philippine-Embassy-Promotes-Philippine-Orchids-through-Art-Works-of-Professor-Edwin-Cuenco-MFA/d,phildet/

Philippine Orchid Society :http://www.philippineorchidsociety.com/

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