Las Piñas and Parañaque Critical Habitat & Eco Tourism Area ( LPPCHEA ), Metro Manila -Philippines
Coca-Cola FEMSA- Philippines registration booth
For the last 18 years , Coca Cola executives , family, friends had teamed -up with the Ocean Conservancy annual intentional coastal clean-up . The Coca-cola set up several registration sites within the LPPCHEA grounds and tarpaulin posters for the tabulation of all the non-biodegradable wastes that the volunteers are collecting.
Hundred of thousand of people , government agencies, multinational companies, NGO’s , Schools, individuals have pitched in to help clean up our beaches and waterways as part of the world’s largest volunteer effort for the marine environment.
L-R Senator Cynthia Villar, Mr. Neric Acosta, Coca Cola Public Affairs and Communications Vice President Atty. Adel Tamano and Coca-Cola Philippines Corporate Affairs Director Juan Dominquez
This year’s slogan ” Bayanihan Para sa Malinis na Karagatan” . the slogan aims to create helping hands in all sectors of the society.
Atty. Adel Tamano
Atty. Tamano said ” We take our commitment to sustainability very seriously . We are working to embed sustainability into every aspect of our business and we are committed to making sure our system associates, stakeholders,customer and consumers are part of the process. Our presence today is a simple act of living up to our sustainability. “
During the 2012 International Coastal Cleanup, more than 550,000 volunteers picked up more than 10 million pounds of marine debris in 27 countries and location. Of those volunteers, more than 24,000 were volunteer of Coca-cola associates, friends and family who helped remove more than 550,000 pounds of litter and debris from over 1,300 miles of coastline.
US ambassador Harry K. Thomas
The United States government, through the United States Agency for International Development (USAID) has devoted almost $2 billion to this effort to support the conservation program. He also praised the Filipinos for their volunteerism making the Philippines second only to US in terms of participants. Last year over 100,000 Filipinos participated in the cleaning of the coastline.
Coca-Cola FEMSA – Philippines Corporate Affairs Director Juan Dominquez
In the Philippines, one of the key locations for the clean-up was the Freedom Island within Barangay San Dionisio , Parañaque . LPPCHEA is a 175-hectare protected area that consists of mangroves, lagoons and ponds located in the Manila Bay coastal area in the cities of Las Piñas and Parañaque. This mangrove forest and marine habitat also serves as a Bird Sanctuary for endemic and migratory birds.
United States embassy volunteers
People’s Niche of Network for the Integrity of Coastal Habitats and Ecosystem
volunteers and members
Ms. Ces Quimpo ( light blue blouse ) and members of the organization
While at the venue, I was greeted by a fellow environmental advocate and native plant lover Ms. Ces Quimpo. She is the sister of Philippine Native Plants Conservation Society Incorporated- Vice President Ms. Jo Quimpo.
Atty. Adel Tamano , Mr. Rey Aguinaldo and Mr. Caloy ( Coke ambassador of Happiness)
Senator Cynthia Villar being interviewed by media
According to Senator Cynthia Villar, The area is host to about 70 species of birds some of which are endemic to the Philippines. The island has been declared a part of the Wetland of the International Importance and serves as a sanctuary for avian, terrestrial and marine species.
bloggers also joined the clean-up
L-R Miss Philippines -Air 2013 Kimverlyn Suiza , Miss Philippines-Earth 2013 Angelee Claudett delos Reyes and Miss Philippines- Eco Tourism 2013 Bernadette Mae Aguirre
Organized by Ocean Conservancy, the Cleanup inspires action to remove trash and debris from our waterways and helps change behaviors that allowed these items to reach the water in the first place.
Saint Paul College of Parañaque
The organization stresses the idea that what falls from human hands can be prevented by human hands — and recorded for the benefit of our planet.
Singapore International School of Manila students and faculties
Philippine Christian University students
Cleanup volunteers serve as “citizen scientists” by recording every item collected.
Maynilad Company set-up tents and gave FREE potable water to all the volunteers
Coca-Cola Philippines employees picking trash at the beach front
group picture of Coca- Cola- Philippines
Other officials were present in the event. They included Presidential Adviser for Environmental Concerns Neric Acosta; Department of Environment and Natural Resources (DENR) Undersecretary Demetrio Ignacio; DENR Director Dr. Maria Theresa Mundita- Lim; Philippine Coast Guard Auxiliary (PCGA) Vice Admiral Danilo Cabalde, National Director and ICC Philippine Co-coordinator; PCGA Capt. Geronimo Reyes.
Note: I would like to personally ” Thank” Mr. Dust Gaudan , Ms. Bessie Adea Arciga , Atty. Adel Tamano ( Coca-Cola Philippines) for the invitation and the privilege in joining this yearly coastal clean-up drive.