Solaire Resort and Casino, the country’s premier integrated resort, in partnership with Air Asia, unveils a breakthrough branding project in the Philippines.
Starting this July 2014, its brightly colored logo will be wrapped on Air Asia’s popular Airbus A320.
solaire resort’s new fleet
Solaire, the first consumer brand in the country to embark on this logo-wrap campaign, aims to further promote tourism in the Philippines and in greater Asia.
Mr.Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes
Its dynamic collaboration with Air Asia also represents another step forward in the ongoing journey towards providing modern travel experiences to its customers using fresh new approach to their target market.
In one way or another, this will also facilitate more passenger and cargo traffic in both regional and domestic flights, and further enhance strong trade, cultural, and tourism ties within Asia.
The campaign will continue until 2016, and is bound to generate more hype and publicity as the partnership progresses.
Mr. Donato Almeda
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a ‘leadership statement,’ which attests to Solaire’s strong growth momentum in the industry.” Mr. Donato Almeda, board director of Solaire Resort and Casino said.
Solaire Resort & Casino (formerly known as Solaire Manila) is a resort complex phase 1 which includes a five-star hotel with 488 rooms; and 18,500 square meters of gambling space . The total area is about 8.5 hectares of land with additional development 258,721 square -meters expansion project under development which is expected to open at the 3rd quarter of 2014. The casino and hotel entertainment complex along the Bay City area of Parañaque City.
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Solaire Resort: http://solaireresort.com/