Philippine Heritage Homes- guidebook launching

Casa Manila, Intramuros , Manila-Philippines

Dr. Jaime Laya and Senator Loren Legarda

It was a sunny afternoon when members of the Advocates for Heritage Preservation , Heritage Conservation Society , Ancestral Houses of the Philippines , National Commission for the Culture and the Arts , Intramuros Administration , Turalba Foundaton and Anvil Publishing Company launched the book entitled ” Philippine Heritage Homes ” a guidebook.

invited guests and members of the AHP facebook wearing yellow t-shirts

The event started early in the morning when some of the members decided to have a photo-walk in some of the restored houses within Intramuros .

A short talk about the importance of the ancestral house and the need to preserve them .

Architect Maria Christina Turralba and Dr. Jaime C. Laya

Facebook page members who signed several weeks before ( thread ) of Ancestral House of the Philippines were given a 20% discount by Anvil Publishing House and the authors. The book is co-authored by Dr. Jaime C. Laya , Architect Maria Cristina Turalba and Architect Martin I. Tinio Jr.

Ancestral House of the Philippines book

 There are already plans to  to have a copy of Philippine Heritage Homes Volume 2., which according to the authors  will feature some heritage houses of Visayas and even in Mindanao .


I do not have an idea on the number of books ( quantity) that  were printed by the publishing company,  since it affects the pricing of the book.  I wish they printed more and make it hardbound so  it can be read by more people ( softbound books tend get easily worn-out due to usage) and distributed it to libraries and even useful handbook for history, architecture, heritage , fine arts . The price range of the book is Php495 which is a bit on the middle- range  ( some  guidebooks  / coffee table book /  books ) cost cheaper with almost same number of pages, quality of the paper , book binding, celebrity book author involved. The entire book is about 135 pages which only represent homes located in Luzon area.

Despite the 20% discount at Php 400 , The guidebook is a little but pricey but is cheaper compared to any paper back book.  The good side of having this pocket size book is the ability of any architecture lover to comfortably bring them anywhere as to compared to the large coffee table size books which cost several thousands of pesos!

Typo Error

The book can be easily read in just one sitting . We have notice some typo errors in the scientific name,  one such error spotted –  ” The interiors of the house was sourced from the Bicol Region . The architectural detail of the interior is a celebration of the gem of Philippine hardwood , narra ( Ptecarpus indicus).” page 59 Sabino -Santos House of Region III.

The scientific name of narra, our national tree is Pterocarpus indicus .

Website link:

Kew Botanic Garden:

National Tropical Garden :

 Some blurred photos on pages 41 and 53. While there were 22 heritage homes that were featured in the book, There are some houses that was featured in the book which had no actual historical value but was reconstructed based on old plans created by the Intramuros Administration from period houses in San Nicolas and old-Intramuros like Casa Manila page 28 to 33, Museo De La Salle page 42 to 45 .

Transplanted Houses like Casa Luna, Casa Candaba, Casa Jaen I, Casa Bizantina , Casa Hidalgo, Casa Alberto , Casa Unisan which is now at the Las Casas de Alcuzar in Bagac, Bataan province.

Handful of Information

The book is loaded with a lot of handful of information about the history , culture, architectural details of the homes . The authors are all expert .

Additional Information

The authors must allot at least 1 or 2 pages for the feature of Las Casas de Alcuzar since ( 7) seven of the heritage homes featured in the guidebook is now currently located in the resort.  I hope that they must also include if the homes that they feature are OPEN to the public or they are just for private functions. I lend the book to one of my friend who wanted to visit one of the heritage homes that was featured in the book but there was no contact information provided.

Overall , I would give a 7.90 Rating out of 10 Points to this guidebook , It is well-written and there are a lot of good photos.

The book is available at Anvil Publishing Incorporated and leading Bookstores nationwide !

Anvil Publishing Inc.



5th Business and Entrepreneur Expo 2014 Highlights

SM Megamall Megatrade Hall 2, Mandaluyong City -Philippines

The 5th Business and Entrepreneur expo 2014 was a Big Success! . There were several thousands of students, trade buyers, business owners and visitors trooped to expo site during the 3-day expo.

Mr. Lucas Flaw ( France) , Mr. Alvie Benitez and Ms. Agnes Kovacs ( Hungary)

The Golden Duck Egg is a project of Gawad Kalinga . It is colored yellow instead of the usual RED color. It is organic way of processing and it is more healthy compared to the usual ones in the market. The egg is being distributed in several organic market  such as in Legazpi Sunday Market and Centris Sunday Market. Each egg being retailed from Php 20 to Php 25.00 per piece.

Mr. Alvie Benitez received a certificate of appreciation from the organizers

The project is already on its 3rd year and had won a several of accolades among organic growers and business enterprise.

Facebook Page:

Mr. Arnold Magno and Ms. Marlet Magno of Beer International

Contact : Mr. Arnold Magno +53917-8492153

Landline : +632 ( 341-2194)

Beer International sells frozen beer machine with the latest agitation technology is used to create BEER Frost , pure beer that is frozen to -5 degrees Celsius , insulating the beverage as a frozen beer cap that seals in cold temperature and keeps carbonation from escaping for over 30 minutes to maintain its cold and crisp taste.

ice beer

I was given a sample frozen beer and it did not affect the taste of the beer. This is perfect for those convenient stores, restaurants and food outlets which like to serve frozen beer or root-beer to their clientele .

Ms. Joana Marie Verdeflor  of Murang Generics Pharmacy

Murang Generics Pharmacy is one of the major sponsors of the event. The company had started to franchise outlets.

For Franchise – Miss Joana Marie Verdeflor  804-32-38 fax , 804-34-98 land-line


Highlights of the expo include the SME technologies on E-Commerce Aurum Pay Technologies , Ansi Information Systems, PLDT and a “Transpo Negosyo” Exhibit showcasing Kia, Chevrolet and Nissan cars.

seminar participants

Aside from the Expo, PBEX has lined up the following seminars: “Marketing your advocacy,” “Greentrepreneurship”, “SME technologies and e-commerce for better productivity,” “Successful entrepreneurs best practices,” “Dealing with government regulations,” and “Doing business as a young entrepreneur.”

Ms. OSEP Reyes

Mr. Osep Reyes of Culture Schock PH is a travel pilot , The group specializes in travel around some exotic places in the country. It is a niche market targeting the people with a more stable income and maximum number of participants are just around 20 per tour.


PLDT Kaasenso Cyberbarya booth

PLDT is also  one of the major sponsors of the event .  The advent of the internet and social media age, There are still significant sector which still do not have a regular internet connection and still rely on internet shops for their internet access. This is where PLDT company bridge the gap for the entrepreneurs and those who wanted the service.

Entrepreneurial Filipinos who wants to start their own business via internet rental service. No need for you to buy a personal internet and avail an internet connection line as Cyberya are bundled with a broadband connection with speed of up to 1 Mbps and a PC package via PC Express. If you’re having problem on how to start a internet café business due to financial expenses Cyberya is the answer to that. With Cyberya you can earn extra income .

Micro financing via RFC

P3,318 downpayment / P1,371 / month for 12 months


EX-Link Event Management :

Note: What i liked about this expo is the ability of the organizer to give inspiration thru their FREE seminars and inspirational talk of starting a business enterprise  . I would like to ” Thank” Sir Orly Ballesteros and Ms. Ainah Hanna Dumagsa for the invitation.

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