A Visit to Herran Bakeshop : Iconic Bakery within Santa Ana, Manila

 

1986 Pedro Gil St. Ana Manila -Philippines

After a short eyeball and meeting somewhere in Makati ( Circuit )  , I decided to walk the stretch of J.P. Rizal and Pedro Gil aka formerly known as Herran street. It took me about 45 minutes to 50 minutes to walk from Makati city to Manila passing several old houses .

La Brioche

 Long time friends , acquaintances and relatives who lived along this street ( Manila side)  are the ones who first gave us some pastries and hopias whenever we have some reunion or just a simply as ( give away treat) pasalubong .

I remember to have visited this bakery several times whenever i was around Paco or Pedro Gil area. But never thought of blogging the bakery since i usually do not carry any type of cameras back then.

popular pastry items like taisan cake, butter cake , hopia baboy , banana loaf , hopia hapon

History :

This is one of the iconic Filipino-Chinese bakeries around this side of Manila ( district 6)  .

Wong Kay Ying together with some bakers and entrepreneurs from China. The bakery business was then introduced in Sta. Ana , Manila.

Pan de sal peddlers were the very first customers of the Mr. Wong wherein the breads were sold at a wholesale price and these men acted as his very first agents. started the business in 1956. That was how Herran Bread and Foodmart Inc. began.

Thirty years later, Mr. Raymond Lee – son of Wong Kay Ying took over the business and introduced an optimized system of baking. He then placed everything in a higher level of quality and standards in order to keep up with the City’s growing and becoming dynamic market. He introduced several innovations in bread making, widen the variety of commodities being sold in the store, expanded the scope of the target market to which he made sure that these goods are in every baking goods shelf of the top supermarkets all over the Metro.

One of the tagline ” Freshly Baked Tasty Goodness” is printed on their packaging which indicates that their pastries are freshly made.

bakery also sells loaf breads, sandwich spread , spam and meat loaf

The bakery use the logo and brand  “Happy Sunshine” bread (as it is its popular packaging) to the table of every Filipino family.

Now , 60 years after – This iconic bakery which is located just near the ancestral house of Romualdez . The current bakery is known as La Brioche. According to some old timers, this bakery is even older.

There are several celebrities and local politicians that are regular clientele of the bakery.

Taisan Cake and Butter Cake

Hopia Hapon in 20 pieces pack

Popular Pastries

Taisan cake ( Php 22.00) , Butter cake  ( Php 32.00 ) , Hopia Baboy ( Php 20.00), Hopia Hapon small pack with 10 pieces ( Php 19.00) , Hopia Hapon big pack  20 pieces( Php 49.00)

Note : Price indicated are subject to availability and changes- current price as of February 10, 2016 visit.

Address:

Herran Bread and Foodmart Inc,1986 Pedro Gil St. Santa Ana,  Manila -Philippines

Contact :

563-51-44, 564-30-31, 564-30-33 Fax number (632) 564-30-30

Note and Full Disclosure : The sales ladies and guard are quite grumpy when it comes to people taking photos around their premises. I have to explain to them that it was a special request from my relatives to take photos of the items that i am buying since they send me blurred photos of taisan bread and butter cake. I will be featuring the bakery in my personal blog. It seems that they are clueless or was instructed by the management .

No wonder , why very few online sites and bloggers are keen to feature this bakery, despite being well-known within the area.

 How to Commute :

One can take any jeep Santa Ana tulay route from Pedro Gil ( PGH area) or Guadalupe MRT Makati jeep bound to PRC , Del Pan and Santa Ana.

 Source: http://herranbread.yocal.ph/

Website:  http://herranbread.net/#/home

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