Story Behind Duran Farm in San Ildefonso, Bulacan

Duran Farm Agribusiness and Training Center Association, Inc., The farm specializes on quality and affordable vegetable seedlings sourced from East West Seed Company. The seedlings are sold to farmers and backyard hobbyists who do not have the luxury of time growing them. This makes planting easier and the survival rate of these seedling is higher compared to manually sowing the seeds directly on ground plots.

Greenhouse 1 Duran Farm.jpg

seedling trays in various stages of growth (photo courtesy : Ms. Daryll Reese Villena) 

Inspirational Story

Mrs. Desiree ‘Daisy’ Duran started growing tomatoes at 1,000 square meter plot in the humble backyard of Daisy Duran who worked as a fish ball vendor in 2001.

She is also the coordinator of the San Ildefonso Vegetable Growers MultiPurpose Cooperative. The proprietor of this farm is a model story and their rags to riches story inspired many people to set their own farm in their community.

Ms. Daisy Duran

Mrs. Daisy Duran

17 years later, Mrs. Daisy Duran now dubbed the “Seedling Queen” has transformed the farm into “The Vegetable Paradise of Bulacan.”

She recalled the times when her family struggled to make ends meet in the slums of Payatas and how she spent 12 years selling street foods like fish ball and isaw to support her family. Duran also recalled how difficult it was in the beginning when she had to borrow money from several people to finance her capital, in order to upgrade and expand her business in the agriculture sector.

A short audio-visual presentation was shown to the group and was met by Mrs. Desiree Duran.

Duran Farm2.jpg

Training Institute and Tourism Farm

Duran Farm has carve a niche market by being a pioneer in seedling production by producing high-quality, low-cost vegetable seedlings. It also promotes sustainable agriculture through organic vegetable production,  TESDA accredited agricultural training subsidized by the government through scholarships  of rural disadvantaged youth, and farm tourism. Duran Farm also imparts knowledge to communities in the form of workshops on urban gardens, backyard vegetable gardens set-up, organic poultry and vermicomposting.

Different kinds of flowering and ornamental plants are also planted within the area. These provide year round flowers and adds colors to the farm.

As of June 2018, over 18,000 individuals were educated on the benefits of sustainable agriculture through the agri-trainings Duran Farm provides, 350 events were conducted that imparted knowledge on agriculture through agriculture tours and workshops, and 25 recovering drug-users were provided with agriculture training as part of Duran Farm’s partnership with the national drug rehabilitation program.

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sinampalukang manok ( chicken tamarind soup) 

Aside from being a farm training site, They also serve good regional dishes like sinampalukang manok, steamed corn, fried liempo, crispy mushroom sisig.

Duran Farm group photo.jpg

bloggers, vloggers and media group  (photo courtesy : Ms. Daryll Reese Villena) 

There is also a mini fish pond , where tilapia fishes are grown.

Website: http://www.duranfarm.com/

Facebook Page: https://www.facebook.com/iloveduranfarm/

Address: 124 Luciano St. Basuit, San Ildefonso, Bulacan

Contact number: 09178909406

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