Crispy Chicharon by Inay Goyena’s

Inay Goyena is known for their freshly made deep fried pork rinds more popularly called ( chicharon). Chicharon is one of the local delicacies in which the town of San Miguel is popular. San Miguel had dozens of commercial and backyard pig farms in which by products are pork skin and pork fats.


“Inay” Goyena Chicharon

Chicharrones or Chicharon was introduced by the Spaniards and the cooking technique was perfected by the people of the town.

Crushed chicharon is also used as topping for different dishes like pancit palabok, batchoy, goto among others.


I would remember that my dad would bring chicharon whenever he would come home from the town ( almost everyone would savour the chicharon). He used to work at Federal Agricultural Farm years ago.


Among the most popular one is “Inay” Goyena’s Chicharon- which uses pork skins from local pig farms. Unlike the other commercial chicharon makers which use imported pig’s skins. Goyena still prefers locally sourced pig skin.

Itay and Inay Goyena.jpg

Itay and Inay Goyena’s Chicharon

We met the proprietor few years ago at the San Miguel Church when we have a culinary and heritage tour several years ago.


deep fried chicharon making

Aside from the natural taste that it retain, the skin is fresh. We have witness the process on how the chicharon is made. The demand is still not enough, especially during Yuletide season.


Architect Ervin Garcia together with the proprietors

There are also local television programs like Umagang Kay Ganda of ABS-CBN channel 2, Kapuso Jessica Soho of GMA channel 7 which had featured this local pride. Some of the Miss Earth candidates also visited this place.

Note: Special arrangement was made prior to our tour.

Facebook Page:

Inay Goyena’s Chicharon

Address: 49 Tecson Street, Poblacion, San Miguel, Bulacan

Telephone Number: (044) 764-0074/ (0917-327-54-43)



Savoring the Taste of Adam’s Pizza

Adam’s Pizza was our second stop at the San Miguel, Bulacan Culinary and Heritage tour. The quaint restaurant is the ancestral home of Mr. Ariel Adriano Roura. The house is located just a few step away from the municipal hall. Adam’s pizza name was derived from the couple oldest son ( Adam).


Adam’s Pizza tarpaulin menu board

There used to be a eatery (carinderia) stall for 33 years. Then, the couple decided to specialize in selling local pizzas, buko pie, bicho-bicho pops, samalamigs like buko juice and sago’t gulaman about 3 years ago.


bicho pop dough

Among the clear stand-outs were the sisig flavored pizza which gave the pizza a native twist ( with a little bit sour taste), hawaiian, supreme, all meat, buko pie and the bicho-bicho pops had almost similar taste like the Portuguese malasadas.

bicho pop.jpg

bicho pop ( Photo courtesy of Architect Chieo Ongteco)

The bicho dough are deep fried in hot oil. The fried dought is cut into small bite size pieces then coated with powdered sugar and flavorings. These are served in small cups.


freshly baked pizza

The ham and cheese flavored pizza is just being sold for Php 55.00 with generous toppings of ham and cheese. There was a small marked down from Php 69.00

Hawaiian flavored pizza sells for Php 79.00, Adam’s Supreme sells for Php 99.00, Sisig Pizza sells for Php 99.00, BBQ Chicken pizza sells for Php 99.00, Pepperoni Pizza for Php 89.00 an their All Meat pizza only cost Php99.00 – ideal for sharing between 3 to 6 persons.

Samara's buko pie.jpg

Samara’s buko pie  ( photo courtesy of : Architect Chieo Ongteco)

We also liked the Samara’s buko pie with its soft dough and generous buko fillings. The buko pie was named after their daughter.


different kinds of pizza to choose from

What is amazing about Adam’s pizza is that they also cater delivery service within the town of San Miguel. The business is also open for franchising.


sisig pizza

Adams Pizza.jpg

Mr. Ariel Adriano Roura, Sarah, Samara and Adam

Adam’s Pizza

 Address:  353 Libertad Street Poblacion, San Miguel, Bulacan 3011
Cellphone :0917 623 9606 /0906 359 4426

Operation Hours: 10:00 am to 7:00 pm

Note: Prices posted are subject to change without prior notice. For the latest updates and promos, Please visit their FB page.

Facebook Page:


%d bloggers like this: