American Regime Manila Thru Postcards (Part 3)

Manila and her immediate towns and landmarks were always the main feature during the American regime.

Escolta street earn the moniker “Queen of Manila’s street” since this one of the oldest street and a major street of the city.

One of the oldest streets in Manila, Escolta was created in 1594. Its name was derived from the Spanish word escoltar, meaning “to escort”. This was further developed during the late Spanish and American colonial regime when tall buildings were built.

Another important note is this street would host ticker tape parade when visiting dignitaries, crowned beauty queens and heads of states even until the mid-1970’s.

There was an obscure ordinance in Manila that requiring men to wear formal dress when within Escolta. This was finally repealed in the early this millennium.

American Regime Postcards

Avenida Rizal

Avenida Rizal is one of the important commercial centers of pre-war Manila. This comprises of Quiapo, Santa Cruz district. The business activity from Avenida Rizal is an extension from nearby Escolta. Some businessmen preferred this district since rentals is a little bit lower compared to Escolta, Chinatown or Binondo.

Bridge of Spain with trolley tracks and industrial area

Bridge of Spain – Is one of the most featured bridge of Manila during the late Spanish and American regime.  This postcard was probably printed before 1914 flood which had almost destroyed the bridge.

Government Printing Plant– postcards was issued around 1909. This building was one of the casualties of the last war.

Philippine General Hospital– This hospital is one of the facilities built by the Americans.

Manila Hotel– is the grand dame of hotels in the city, opened in 1912, it was once the residence of General Douglas Macarthur. Ernest Hemingway, to say, ‘It’s a good story if it’s like the Manila Hotel,”. This hotel is one of the most featured hotel in the country.

Most of the landmarks featured were infrastructure built by Spanish and American colonial government. Please try to visit my previous post on postcards issued during the American regime .

Link to “American regime Manila thru Postcards” Part 2 and Part 1

Sources and References:

Collins English Dictionary : Postal Card

Littrell, Robert, Ed; Postal Cards of Spanish Colonial Cuba, Philippines, Puerto Rico, UPSS, 2010.

Personal interview from postcard collectors

Philippine Postcards page 130 to 137 Consuming Passions

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