EDSA People Power Vintage Postcards

Epifanio de los Santos Avenue or acronym called EDSA. The highway stretches about 23.8 kilometers (14.8 miles) and traverses major Metro Manila towns and cities like Caloocan, Quezon City, San Juan, Mandaluyong, Makati and Pasay.

This multi view photo postcard with yellow border was among the most popular postcard sold and was out of stock just few months after this was release. The reason was the yellow border which associate the new regime.

EDSA History

EDSA used to be called Avenida 19 de Junio from 1946 to early 1950’s then Highway 54 from the mid- 1950 to 1959. On April 7, 1959, De los Santos’ birthday, Republic Act No. 2140. It was then referred to as Epifanio de los Santos Avenue or EDSA since then.

single view postcard of the people who joined the 1986 EDSA People Power revolution

It was at the Ortigas corner EDSA which is near Camp Crame and Camp Aguinaldo where the popular four day uprising from February 22–25, 1986. There was a sustained campaign of civil resistance against regime. There were at least several hundreds of thousands to more than 2 million people which went to the 4 day peaceful rally.

It with triumph of the peaceful revolution, Popular National Bookstore printed postcards while other smaller bookstore soon followed. This was popular items send to postcard / deltiologist in different parts of the world.

There were at least a dozen or so multi-view photos per postcard, While there were also single photo postcard which captured the people en mass.

multi-view photos of the EDSA 1986 People Power Revolution

Some local deltiologists and souvenir sellers quickly capitalized the newly released people power stamps issued by PHLPOST and sell them on tourists, deltiologists and maximum philately collectors from all parts of the globe.

1986 People Power Revolution stamps and souvenir sheet (mint condition)

The new administration of President Corazon Cojuangco Aquino together with Vice President Salvador “Doy’ Laurel were featured in the 4 pieces set of stamps (60 centavos – quantities: 1,000,000, 1.20 pesos- quantities: 1,000,000, 2.40- quantities: 641,500 and 3.00 pesos -quantities: 1,000,000 ) and a souvenir sheet stamp ( Php 7.20)quantities -50,000. The stamps also comes within presentation folder, which had a premium and first day issue with different cache designs.

First Day Cover had -Makati cancellation, Camp Crame cancellation, with another variation Makati and Camp Crame cancellation. The stamps and first day cover were printed by APO Neda Printing Company. The used stamps were sold at much cheaper price compared to the mint one.

2021 marked the 35th anniversary of the peaceful change of power with postcards and stamps serves as reminder of the not so distant history.

EDSA People Power :Popularity of Postcards

EDSA People Power postcards during the 1980’s up to early part of 2000 were sold in many bookstore and was used for different purposes. It was used for school projects by students of both private and public schools in their Social Studies, Araling Panlipunan, History, Humanities,Political Science among few. It was reprinted several times and sold en mass by some bookstores in Divisoria and in the provinces.

However it is not somewhat rare to find EDSA 1986 People Power postcards even in local stamp bourse, curio stores and online auction sites.

Sources and References:

Personal interview with postcard collectors

Scott’s Stamp Catalog 1987 Philippines

Century -Old Valentine’s Day Postcard

Happy Valentine’s Day to all,

Sharing this circa 1905 Valentine’s Day postcard which we were able to buy few years ago in a popular online site. This was on SALE for just a couple of bucks with handwritten note at the back. The featured drawing was two cupids ( mailman ) calling each other with the use of another state of the art form of communication- telephone.

Valentine’s Day Postcard

Valentine’s Day is widely celebrated all over the world. Postcards and greeting cards were popular an inexpensive medium to communicated and the first Valentine’s day greeting cards were issued in the late 18th century.

Valentine’s cards which soon became immensely popular. It is estimated that by the mid 1820s, some 200,000 Valentines were circulated in London. While postcards soon were issued in Great Britain and the United States of America.

Hallmarks soon printed thousands if not hundreds of thousands of greeting cards by early 20th century. The personalized postcards are highly desired by collectors since they are not produced in mass quantity.

2021 Valentine’s Day stamp from Philippine Postal Corporation (PHLPOST)

While stamps which celebrates the occasion were issued by several postal authorities and Philippine Postal Corporation also issues Valentine’s Day stamp. The 2021 Philippine Valentine’s Day stamp was issued few days ago in virtual launching held at the Manila Central Post Office main building on February 10, 2021.

Manila Hotel Postcard from Northwest Airlines

Manila Hotel was featured by foreign airline companies since the iconic hotel opens for business more than a century before. Many heritage advocates regard this landmark as national patronage.

This is comparable to Raffles hotel in Singapore, Mandarin Oriental Hotel in Bangkok, Thailand among others.

Manila Hotel is still in business for more than century. Cardinell Vincent is just one of the company which featured this landmark few years after this was built. Early photographers also used real photo postcards and sold them to tourists, postcard collectors and curio collectors .

Unknown to some, There are thematic collectors which collects postcard, stamp and photo of this iconic hotel not just fellow Filipinos but foreigners from different parts of the globe. They also hunt for other collectibles items like matchboxes, table napkins, tickets, letterheads, key chains, pencil or even souvenir items with the hotel logo.

Northwest Airline Postcard

Northwest Airlines is one of the biggest network of airline companies in the world. Until its subsequent absorption by Delta airlines in 2008. But during the heydays of international travel, Northwest airlines have several destination flights to Asia like Bangkok, Busan, Hong Kong,Kaohsiung,Seoul, Singapore, Taipei,Tokyo and even Manila.

The airline company issued some postcards in these major cities and among the landmark featured in their postcards was the iconic Manila Hotel.

This postcard was issued between late 1950’s to early 1960’s by the company. The airline company also featured some Philippine landmarks like Quiapo church during their operation.

Back Portion

The back side had a short written history on the landmark and have a portion where one can affix stamp.

Manila Pearl Of the Orient” is fast regaining its pre-war beauty and charm. The Manila Hotel, among others is restored almost fully to its former elegance. Stores and native shops, swimming pools,tennis courts, golf courses and beautiful vistas of tropical splendor will make your Northwest Airlines Philippine holiday a never-to-be- forgotten experience. ( printed in the USA) Kodachrome. With code PF 16-N

This was purchase several months ago during a big sale at an online site. The postcard cost was just $1.99 with a shipment fee of $2.99.

According to an online friend, this postcard used to be commonly sold in many flea market bazaar just few years ago. He was able to purchase the Northwest airline postcard for just few US cents.

Note: the price quoted in this blog was the actual purchase of the author in the online selling site. Prices may differ from time to time and cannot be use for comparing the market value.

Useful Links: American Regime Postcards of Manila

American Regime Manila thru Postcards 1:https://renz15.wordpress.com/2019/08/22/american-regime-manila-thru-postcards-part-1/

American Regime Manila thru Postcards: https://renz15.wordpress.com/2019/08/27/american-regime-manila-postcards-part-2/

American Regime Manila Thru Postcards 3: https://renz15.wordpress.com/2019/09/13/american-regime-manila-thru-postcards-part-3/

American regime Manila Thru Postcards 4: https://renz15.wordpress.com/2020/03/04/american-regime-manila-thru-postcards-part-4/

Vintage Christmas Greeting Card Issued by Cadwallader Pacific Company

Cadwallader Pacific Company is one of the international company which had offices in Manila and Cebu. The company issued some Christmas Greeting Card and were given to their customers, employees and friends.

Cadwallader Pacific Company Christmas Greeting Card

Cadwallader issued photo postcard with Igorot in native attire and a drawing ( caricature ) of Filipino couple in native costume at the back of a carabao. The woman wore a balintawak dress with native salakot ( native woven hat)

The male escort (presumably her suitor or husband) wore a traditional barong with native woven hat (sombrero) typical of the late 1950’s or early 1960’s life in a barrio.

The design is simple and a good example of mid-century Filipiniana theme greeting card. To save the cost of sending this greeting card, This can be directly mailed to the recipient without additional cost for envelope. Just like postcard. Cadwallder’s local P.O. Box 285 was address at the Manila Central Post Office.

These greeting cards were printed in small quantities and some collectors would covet these types.

Vintage Puerta Real Postcard

Puerta Real which means (Royal Gate) was built in 1663 at the end of Calle Real de Palacio (now General Luna Street) and was used exclusively by the Governor-General for state occasions.

The gate was destroyed during the brief British occupation and was rebuilt in 1780 and moved further west to its present location as part of the new defense plan for Intramuros. During the Battle of Manila, the gate was damaged. It was restored in 1969 with additional work made in 1989.

Compared to Puerta Isabel 2 in which some portions of the wall was not restored. Puerta real gate was transformed into beautiful garden ideal for pre-nuptial photography, wedding and event.

Puerta Real Gate with two stamps affixed which bore the portrait of Dr. Jose Rizal valued at 2 centavos

Vintage Puerta Real Postcard

Postcards were popular souvenir item send to relatives, friends and acquaintances during the American regime. Americans were curious on their far flung Asian colony. It was from around 1900 to 1940 where the golden age of postcards stemmed from a combination of social, economic, education and governmental factors.

It was also the rise of faster means of communication from steam ships to airplane. Sending of letters, telegrams and postcards became faster from the point of origin to the recipient.

Early collectors would fancy anthropological theme, costumes, buildings, people washings clothes and carabaos.

During this time saw a peculiar way of affixing stamps on postcard. There are some stamps which were affix together with the photo and the cancellation marks are quite visible. Some enterprising philatelists, curio store owners and even tourists would send their mailed postcards abroad.

Some would deliberately put a higher denomination stamps to further increase the value. There were some postcard collectors who would fancy the way on how the stamp were affixed on the postcard.

Sometimes they are incorrectly called Maxicard. Postcards with a postage stamp placed on the picture side of the card and tied by the cancellation, usually the first day of issue or during the date of travel which makes the postcard special and cherish mementos among early travelers.

It was from French term “timbre cote vue” – This was a fad not just in Europe but in many parts of the world. It placed the postage stamp on the picture side of the postcard. The term told authorities that the stamp is placed upon the view side. Sometimes these words were hand printed or applied with rubber stamps, can also be omitted. since the stamps have no relations with the postcard.

References, Sources and Bibliographies:

American Regime Manila thru postcards (part 1)

American Regime Manila thru postcards ( part 2)

American Regime Manila thru postcards (part 3)

American Regime Manila thru postcards ( part 4 )

Chicago Postcard Museum

Herpin, Georges. “Bapteme” in Le Collectionneur de Timbres-Postes, Vol.I, 15 November 1864, p.20.

Sutton, R.J. & K.W. Anthony. The Stamp Collector’s Encyclopaedia. 6th edition. London: Stanley Paul, 1966.

Patrick, Douglas & Mary. The Hodder Stamp Dictionary, Hodder & Stoughton, London, 1973, p.261. ISBN 0-340-17183-9.

Philippine Postcards page 130 to 137 Consuming Passions

Personal interview

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