Escolta Saturday market attracts buyers

First United Building , Escolta street , Santa Cruz, Manila-Philippines

Escolta street early in the 20th century

After several weeks and months of planning and conceptualizing , The big day had arrived.   A guided tour organized by Heritage Conservation Society  , Escolta Commercial Association ( ECA) and various concerned citizens to promote the area  and aimed to revitalized the former glory and splendor of Manila’s premier business district . Heritage Conservation Society Youth  organized a tour at around past 9:00am to  past 12:00 noon  a tour dubbed as  “Escoltara!” to explore the district and get to know its many Art Deco buildings and immense on the rich history of the place.

old magazines, books are on sale

a dealer together with an interested buyer examining an item for sale

The venue was of the Saturday market is the bare-walled space in the ground floor of the First United Building . The  dealers /sellers  area was set up with mats and tables .

stylist office chairs

There are about 30 dealers/ sellers  offering a wide range of items such as old cameras, postcards, old photos, fashion accessories , toys, vinyl records , books, clothes, art pieces  to  old chairs , furniture and even old soda bottles.

Ms. Gemma Cruz-Araneta also  bought some old postcards of Manila ( circa 1960’s) . The postcards were being sold from Php 200 each to Php 500 each depending on the date of issuance.

a volunteer of 98-B gallery selling T-shirts, customized mugs with escolta designs and umbrella

  a dealer holding vinyl record ( mint condition )

In history, Escolta had a lot of firsts: first ice cream parlor, first cinema, first elevator, first escalator   . The younger generation must appreciate the value of the place . Some of them prefer to go to malls or elsewhere.

The Masonic temple building( PNB) and Escolta  before the onset of the second world war as photographed from Santa Cruz Bridge

Photographer: Harrison Forman 1904-1978

This image is from the American Geographical Society Library of the University of Wisconsin-Milwaukee USA collections

I would also add to the long list of first, When Far Eastern University was founded by Dr. Nicanor Reyes Sr. in 1928 ( Institute of Accounts Business and Finance ) The institute  rented a space in the former masonic temple within the Escolta street. The review center would eventually moved to Avenida then eventually to its present location .

Old Fajaro Building ( second building occupied by then Institute of Accountancy ) scanned copy from the personal collection of the author

El Hogar building from an old postcard collection: Filipinas Stamp Collectors’ Club

El Hogar  is a beaux-arts building, designed by architect Senior  Ramon ( may also be spelled Ramond ) de Yrureta-Goyena ( may also be spelled Irrureta-Goyena)   and set by the Pasig River on Muelle dela Industria street in Binondo, was built as a wedding gift for the union of a Zobel daughter and a Peruvian count back in 1914. It housed the offices of the lending company El Hogar Filipino (hence derived the name) and the original headquarters of Ayala Life Insurance Company. After World War II, the building found itself in the hands of the Fernandez clan who still run the building till this day.

present day El Hogar building 

 Darling of Movie and Television

The building and its offices spaces is a favorite shooting place for television commercials , movies and architectural photo-shoots . Some people would refer the building as ” Studio Three ” . The building and its premises  has now become the darling of Manila’s TV and film production design world. Aside from being used as the backdrop for Globe and McDonald’s commercials, it’s also used as the setting for the music videos of indie groups Bamboo (“Hallelujah”), Cueshe (“Stay”), Sarah Geronimo’s remake of Foreigner’s “I Wanna Know What Love Is”.  It was even used in the opening scenes of  Mr. Peque Gallaga’s recently premiered “Pinoy Blonde”.  Another recent shoot  was the MTV ” Pusong Bato ” of Mr. Jovit Baldivino  . Filipino directors love to shoot the building in different angles,  The place and building can be stimulated to look like those found in  Paris, New York , London or even Madrid.

However the tangled electricity wires and telephone lines makes it difficult for photographers to take pictures. The broken windows of the building adds to the charm .

used soft drink bottles for sale

Space rental  cost P500 for the entire day , However sellers had to bring in their tables and chairs. The same space had been Berg’s Department Store, one of the major stores in Escolta in the 1940s. The concept of holding a Saturday market was inspired by this department store.

Heritage Conservation Society  and Escolta Commercial Association members souvenir shot in front of the First United Building

While the Escolta Saturday Market ( frequency once a week ) can be  similar to Salcedo Sunday MarketEaton Centris ( Sidcor) Sunday Market or  collecting clubs which have a monthly event where members and non-members hold their bourse/swap meeting. The Escolta market  will target the collectors and lovers of art.  The next event is slated on April 27, 2013 . The organizers wanted to have it on a weekly basis activity in the near future.

Note:  parking space is limited within the Escolta area.

M.V. Logos Hope : bringing knowledge , help and hope

Pier 15- South Port Area, Manila- Philippines


M.V. Logos Hope dock at pier 15, South Port Area, Manila

Personal Experience

The Philippines is one of the favorite stop-over of then M.V. Doulos ,  which has visited Manila seven times since 1988, Until the ship was force to retire due to high maintenance cost . As a child , my parents would accompany me before whenever the M.V. Doulos visit the port of Manila.

steamer of the event  beside the Manila City hall

We would buy a lot of foreign books such as fairy tales, natural history , inspirational books and even cook books most of which are not available in the local market . It also started my book collecting spree at a tender young age.  I can remember that i  was given a hand me down colored -picture guide books by my cousins and aunts when i was few years -old. Although most of my first books are hand me down i always give premium care , treating them with out most respect .   A lot of them are still around in our mini-library at home.  In-fact , i would become a DE-facto  librarian whenever neighbors and playmates would often borrow our books for research and reference.

customers from all walks of life cue to see the latest books

Book Borrowers

I would still clearly remember up to this day, When my second year high school teacher ( Mrs J. )  borrowed 2 books and was never returned ( allegedly lost or was it deliberately lost ? ) Since those books cannot be replaced ( out of stock in the local market) HUH ! .  Another incident was a ( friend ? )  from a school bus service who borrowed my textbook  ( biology book ) when i was in third year high school, Since she will be using the book for her biology subject .  The textbook was returned  back  2- years later after relentless begging from her. The textbook was held like a hostage !  I had to keep on calling everyone else in her family , circle of friends and even teachers. To think that we had no relationship what so ever ! Hehehe

I would also remember in college days when a group of so called  ” friends” or just “friends for convenience ”  it was a term that our group would coined for those people who would normally became your instant friend the moment they needed something from you . They borrowed a book about Philippine orchids for their  feasibility studies / thesis writing only to found-out that parts of the book had pencil writings  and a lot of dog ears on the pages. Although some of them get a grade of flat 1 ( which means a grade equivalent to 97 above) and I was acknowledge in their thesis ,  I would prefer being anonymous .    Since then, I would  not allow strangers and even friends ( unless very close ones) to borrow our books to be brought into their homes. It seems that i have met a lot of lousy people who do not know how to appreciate and take good care of  books that they do not even own ! TSK TSK TSK .

M.V. Logos Hope in Manila

MV Logos Hope is the newest vessel in the GBA Ships fleet. She carries the world’s largest floating book fair and  visit Manila, Cebu and Subic  on her maiden voyage around the world. This newer and larger ship features a greater space for visitors and more comfortable browsing in the air conditioned book fair , restaurant and café area.

Activity area where children accompanied by their parents or relatives can spend their time playing with educational toys

There is also an activity center where children can play , an audio visual presentation and a room for counseling.


A counselor discussing the HIV scenario and public awareness on the issues.

Ms. Emily Tan from Singapore

Ms. Emily Tan is a certified book lover and collector , She is one of the 460 plus crew of the M.V. Logos Hope. Ms. Tan  is 22 years -old and graduate of Psychology . Her parents came from Indonesia ( Indonesian- Chinese ) before they settled in Singapore.  Her passion for books and travel led her to apply  for a crew position  when M. V. Logos Hope had open their application .  She had worked as a  volunteered in this ship for about  1 month.   I also saw a group of students from Polytechnic University of the Philippines interviewing her , which she graciously obliged .

greetings from the visitors are posted in the ship’s bulletin board

 

30th Manila International Book Fair

SMX Convention Center, Pasay City -Philippines

The Manila International Book Fair (MIBF) once again unrolls the carpet at the Exhibit Halls of the SMX Convention Center, Mall of Asia Complex, in Pasay City with the theme “Opening Doors and Pages: A Legacy of Books.’’

Goodwill Bookstore booth

Last September 18, 2009 friday ,   I went to the largest book fair in town. The 30th Manila International  Book Fair was scheduled from September 16th to 20th. This event was  considered  as the  Philippines’ premiere book event and the longest-running book fair in Asia, the annual MIBF celebrated their Pearl Anniversary. the show  featured new and  interesting events that  draw double, if triple the visitor-turnout this year.

Rex Bookstore

The five-day fair  included storytelling sessions (reading and interpretative performances for kids and kids-at-heart); book and product launching; live musical performances; cooking demonstrations; and competitions.

Tomas Pinpin- Prince of Filipino Printer  and Fray Francisco Blancas de San Jose- Father of Philippine Printing

There were  seminars on how to  published, freelance writing, intellectual property protection, care and repair of books, digital debate on archives, museum, and libraries, projecting a good image of the library, professional etiquette for librarians, how to export books, ICT in education, and dealing with the challenges the publishing industry faces amid the ongoing global financial crisis.

Vibal Publishing booth

With reading and literary as its battle cry, the MIBF has been successful in gathering and uniting publishers, authors, booksellers, educators, librarians, and readers of varying generations, cultures, interests, and backgrounds.

seminar

It has made books more accessible to an increasing number of Filipinos, especially those who have had little or no access to books. There were  foreign exhibitors which came from ASEAN member countries and Asian countries like Taiwan and China.

life -sized mannequin on display

Aside from the regular lectures, there are also life- sized mannequin exhibits and cos players during the event. The people who participated in the  cosplay event drew a lot of young spectators.

Diwa Publishing mobile van

MIBF has efficiently and effectively provided a venue for promoting new titles and authors, for dialogue with customers and readers, and for discussing ways to improve the quality of books with peers in the publishing industry. In its bid to promote reading and literacy, it has showcased traditional and new media and presented books and other published works in all their permutations to an ever increasing number of audiences.

National Bookstore

The MIBF is organized by Primetrade Asia, Inc. in partnership with the Asian Catholic Communicators, Inc., the Book Development Association of the Philippines, the Philippine Booksellers Association, Inc., and the Publishers’ Representatives Organization of the Philippines.

National Artist Dr. Bienvenido Lumbera and Dr. Elmer Ordoñez during the PEN Writers talk

Philippine literary greats  appeared at the MIBF. The Philippine PEN (Poets, Playwrights, Essayists, Novelists) holds a series entitled “Dialogue with the Writers” at the business lounge, from 5 to 7 p.m.

Every year, thousands of book lovers would troop to the venue to buy the most interesting paperbacks or get the latest bestsellers at a much lower rate.

Anvil Publishing booth

Students , professors, bargain hunters, bibliophile also get to buy textbooks at discounted price. This is the event where books are sold at a wholesale or bargain prices.

children enjoyed playing inside the bus

It is heartwarming to know that despite the tougher challenges confronting the book and publishing industries, new trends and breakthroughs in technology, the economic crunch, and the fact that Filipinos are not a reading bunch compared to other Asian countries , the MIBF continues to espouse the noble mission of providing a venue that encourages reading, publishing, and book selling.

Mr. Florentino Cayco memorabilia

Mr. Florentino Cayco Sr. memorabilia housed inside the library

The late Florentino Cayco, Sr., first Filipino Undersecretary of Public Instruction and illustrious educator, conceptualized the birth and administered the growth of Arellano University.

This prestigious institution of learning opened in 1938 as the Arellano Law College, named after Cayetano Arellano, first Filipino chief justice. It closed in December 1941 until March 1945 under the Japanese occupation of the Philippines during World War II. At the end of the war, this educational institution reopened in April, 1945 and was renamed as Arellano Colleges offering a two-year preparatory law course and the regular four-year law course, as well as a complete secondary education curriculum.

In June 1945, Arellano Colleges offered a four-year course in education (Bachelor of Science in Education), a two-year teacher training course (Elementary Teacher’s Certificate) and an elementary school training department. Likewise offered were courses in commerce, foreign service, and arts and sciences.

A year later, in June 1946, Florentino Cayco, Sr., became the first President of Arellano Colleges. Through his efforts, Arellano Colleges was elevated to, and recognized as, Arellano University on February 22, 1947 by the Department of Education, Culture, and Sports.

It was also in 1947 that the graduate school was organized and authorized to offer a course leading to the degree of Master of Arts in education as a requisite for the grant of university status.

In 1954, Arellano University opened a school of nursing which offered a basic nursing course. In April 1960, the School of Nursing expanded its curricular offerings by adding courses in post-basic nursing with majors in public health and clinical teaching. The School of Nursing was later renamed College of Nursing. At about the same time, a preparatory medical course was added to the general curriculum of the College of Arts and Sciences.

In 1978, the graduate school was renamed Florentino Cayco Memorial School of Graduate Studies, in honor of the founder and first president of Arellano University. Added to the graduate courses were the degrees of Master of Business Administration, Master of Science and Economics and Master of Arts in Nursing. In the same year, the management of the College of Law was turned over to Arellano Law Foundation under a Memorandum of Agreement.

Its incessant expansion in all areas and locations has evolved into a network of campuses, the better to serve Metro Manila by going closer to the people.

At present, the Arellano University System boasts of seven campuses, as follows:

Arellano University Main, Legarda Campus Juan Sumulong Campus in Legarda , Manila Jose Abad Santos Campus in Pasay City (AU School of Law) Apolinario Mabini Campus in Pasay City Andres Bonifacio Campus in Pasig City Plaridel Campus in Mandaluyong City Elisa Esguerra Campus in Malabon City.

Arellano University- Legarda main library

A street in Sampaloc was named after this famous educator. The Legarda campus also boast some of his memorabilia like photographs, awards, plaque, certificate, collections of rare books  , medals and other stuffs. The current collection is housed within the university main library .

30th Manila International Book Fair

Poster of the 30th MIBF

Date: September 16 to 20, 2009
Venue:Exhibit Halls 1 – 4, SMX Convention Center, Mall of Asia , Pasay City

Considered as one of the longest running book fairs not only in the Philippines but also in Asia .  MIBF is also considered one of the most accessible venues for showcasing published works.  Several giants in the book retail industry like National Bookstore, Goodwill  Bookstore, Joining or expanding your presence at the MIBF can open your business to an audience of different generations, backgrounds and cultures. Reach out to this ever-growing crowd, dialogue with your customers and engage in a forum with your peers in the publishing industry.

The organizer of the event is Primetrade Asia, Incorporated with partner organizations like Asian Catholic Communicators, Inc, Book Development Association of the Philippines, Philippines Book sellers Association and Publishers’ Representatives Organization of the Philippines.

Here is a short trivia on book collectors and lover of books:
Bibliophilia is the love of books. Accordingly a bibliophile loves books, but especially “for qualities of format.” A bookworm loves books for their content, or otherwise loves reading in general. The practice of loving or collecting books is dubbed bibliophilism, and the adjective form of the term is bibliophilic. Also, a Bibliophile refers to a person who collects books.

Here is the website link of Manila International Book Fair

http://www.manilabookfair.com