Alfredo Reyes Hall- Building , Far Eastern University campus , Nicanor Reyes Street , Quiapo, Manila -Philippines
Fly Ace Corporation had been in the local market for more than 20 years in selling fast moving consumer goods brands. The objectives of the company is to Learn , Create and Share.
different varieties of canned products
The company had a campus challenge cook -off in 10 Colleges and Universities around the University -Belt area ( U-BELT is the local term for an area where there is high density of colleges, universities and technical schools hence acquiring the name ) . They are planning to tour 2 more campuses before the end of the school calendar.
students and mentors are busy preparing for the dishes
It gives it greater impact by highlighting all of Fly Ace culinary offerings in a major promotion. Jolly Mushroom, Jolly Claro Palm Oil, Jolly Canola Oil are some of the top quality Jolly brand food products.
Masflex Kitchen Pro Culinary Knife Collection is a collaboration between the Brand Managers of Masflex and a renowned Filipino culinary icon, Chef Gene Gonzalez.
Chef DJ Santos
The final brand name is a merging of 2 brand names, Masflex, and Kitchen Pro, which is a brand owned by Chef Gene.
Fly Ace is also the company behind the brand names – Goodlife, Dona Elena, Jolly Fresh, Jolly Cow, Jolly Spreads, Welchs, Franzia and Concha Y Toro wine brands.
L-R Professor Richard Tabuena , Professor Harold Bueno , Professor Crisel P. Pajuyo
Panel of judges composed of professors from Far Eastern University ( Institute of Tourism and Hotel Management.
As of 2014, FEU diversified its facilities and its quality of education by having 8 institutes namely: IABF, IAS, IARFA, IE, IN, IL, and ITHM.
Tourism and Hospitality Management was formerly under the Institute of Accounts, business and Finance with the programs of BS Commerce major in Tourism, but in the year 2010, Institute of Tourism and Hotel Management was established due to the number of students enrolling to the said program. BS Hotel and Restaurant Management and BS Tourism management was finally given its own distinction under its own institute that teaches Hospitality Management.
Far Eastern University, with its aim to give its students the best quality of education,a building for the ITHM students was built in the year 2009, to provide the facilities where the students can have their proper practice for their program. The building for ITHM students is called the Alfredo Reyes Hall, named after Alfredo Reyes, who was the former University Vice President.
The ARH boasts its Hospitality Management facilities like mock hotel, mock bar room, mock dining room, kitchens, and hotel lobby to supply the students’ needs in practicing their program before going outside the university to serve the corporate world.
Far Eastern University : http://www.feu.edu.ph/
Team Macoy- the group was named after their favorite professor
Due to demand for Filipino culinary specialist for both local and international restaurants and hotel chains. The enrollment is increasing every year.
There were 5 teams composed of 3 members The amateur competition had three delectable categories – appetizer, main dish and dessert. Competitors started cooking at 10:00 AM.
Fly Ace Corporation Product Manager Marilou Acuña said that the company is very honored to be the sponsor for the Jolly University Cook-Off event. Jolly- University is taking the culinary branding to the next level.
Criteria for Judging
Creativity of Using Jolly Products -30%
Flavor and Taste -30%
Overall Presentation- 20%
While we are waiting for the final outcome of the Campus Cook-OFF challenge , we were treated for some sample dishes made by Chef DJ Santos ( resident chef of Fly Ace Corporation)
Heavenly Mushroom and Beef Stroganoff
Cooked with Jolly Button Mushroom and Jolly Cream of Mushroom Soup sprinkled with chopped parsley
Young Corn & Mushroom Salpicao- sauteed with oyster sauce , Jolly Young Corn and Jolly Button Mushroom, sprinkled with chopped parsley
Fruity Blini- Prepared by using Jolly Fruit Cocktail , caramelized sugar, Jolly Cow Condensada and topped with grated cheese
short intermission song number rendered by the students of the institute
Winners of the Far Eastern University Cook-Off challenge:
Ms. Flordeliza Bona, Ms.Narianne Santos and Ms .Ken Villaruel
Mr. Aljeric Cordeta, Mr.Nacis Recopuerto Jr. and Mr.Manuel Rivera
Winning Dish (Appetizer: Broccoli Beef Cups , Main Course: Mushroom Fall in Chicken ,Dessert: Fruity Panna Cota )
L-R Mr. John Lawrence Serrano , Ms. Marnie Kristen Balagat , Ms. Jan Ivy Garrovillas
Certificate of participation was awarded by Fly Ace Corporation
Group # 5 Won the First Place in the impromptu cooking challenge
They won a cash prize plus a Jolly gift pack, and a Masflex cookware for each team member. The finalist qualifies for the competition slated on March 8, 2014 to be held at Robinson’s – OTIS ( Maria Paz Mendoza Guanzon ) Paco
Robinson Mall : http://www.robinsonsmalls.com/malls_otis.php
7th Floor, Fly Ace Corporate Center,
13 Coral Way, Central Business Park, Pasay City
Tel. No.: (632) 807-9999
Fax No.: (632) 807-9999 local 737 & 842
Note: The author would like to ” Thank” Professor Richard D. Tabuena, MBA and Ms. Paulene M. Vitug for the accommodation and some write-ups