EDSA People Power Vintage Postcards

Epifanio de los Santos Avenue or acronym called EDSA. The highway stretches about 23.8 kilometers (14.8 miles) and traverses major Metro Manila towns and cities like Caloocan, Quezon City, San Juan, Mandaluyong, Makati and Pasay.

This multi view photo postcard with yellow border was among the most popular postcard sold and was out of stock just few months after this was release. The reason was the yellow border which associate the new regime.

EDSA History

EDSA used to be called Avenida 19 de Junio from 1946 to early 1950’s then Highway 54 from the mid- 1950 to 1959. On April 7, 1959, De los Santos’ birthday, Republic Act No. 2140. It was then referred to as Epifanio de los Santos Avenue or EDSA since then.

single view postcard of the people who joined the 1986 EDSA People Power revolution

It was at the Ortigas corner EDSA which is near Camp Crame and Camp Aguinaldo where the popular four day uprising from February 22–25, 1986. There was a sustained campaign of civil resistance against regime. There were at least several hundreds of thousands to more than 2 million people which went to the 4 day peaceful rally.

It with triumph of the peaceful revolution, Popular National Bookstore printed postcards while other smaller bookstore soon followed. This was popular items send to postcard / deltiologist in different parts of the world.

There were at least a dozen or so multi-view photos per postcard, While there were also single photo postcard which captured the people en mass.

multi-view photos of the EDSA 1986 People Power Revolution

Some local deltiologists and souvenir sellers quickly capitalized the newly released people power stamps issued by PHLPOST and sell them on tourists, deltiologists and maximum philately collectors from all parts of the globe.

1986 People Power Revolution stamps and souvenir sheet (mint condition)

The new administration of President Corazon Cojuangco Aquino together with Vice President Salvador “Doy’ Laurel were featured in the 4 pieces set of stamps (60 centavos – quantities: 1,000,000, 1.20 pesos- quantities: 1,000,000, 2.40- quantities: 641,500 and 3.00 pesos -quantities: 1,000,000 ) and a souvenir sheet stamp ( Php 7.20)quantities -50,000. The stamps also comes within presentation folder, which had a premium and first day issue with different cache designs.

First Day Cover had -Makati cancellation, Camp Crame cancellation, with another variation Makati and Camp Crame cancellation. The stamps and first day cover were printed by APO Neda Printing Company. The used stamps were sold at much cheaper price compared to the mint one.

2021 marked the 35th anniversary of the peaceful change of power with postcards and stamps serves as reminder of the not so distant history.

EDSA People Power :Popularity of Postcards

EDSA People Power postcards during the 1980’s up to early part of 2000 were sold in many bookstore and was used for different purposes. It was used for school projects by students of both private and public schools in their Social Studies, Araling Panlipunan, History, Humanities,Political Science among other subjects. It was reprinted several times and sold en mass by some bookstores in Divisoria and sold in the provinces.

However it is not somewhat rare to find EDSA 1986 People Power postcards even in local stamp bourse, curio stores and online auction sites.

Sources and References:

Personal interview with postcard collectors

Scott’s Stamp Catalog 1987 Philippines

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