Early Detection for Breast Cancer and Awareness Campaign Advocated by FujiFilm PH

FUJIFILMPH had been long supported breast cancer awareness and advocated on early detection for breast cancer. This is a worldwide advocacy program which started in Japan since the 1920’s.


pink camera and other pink stuffs to symbolized the awareness campaign

Since October is ” National Breast Cancer Awareness Month“, Fujifilm PH is reminding women to have themselves screened and checked for breast cancer owing to the alarming rates of breast cancer in the country.


Mr. Tomoyuki Fukura, Fujifilm PH President together with Mr. Evan Reyes, Fujifilm PH Medical Division Manager during the press launch held at their office.

Even with all the advancements in the medical field, there’s still no cure for breast cancer. Early detection and prevention are still key. We at Fujifilm PH would like to appeal to women to not be afraid and have themselves checked. The higher your risk factors, the earlier you should have a mammogram,” said FUJIFILM Philippines President Tomoyuki Fukura.

He adds that women should no longer dread undergoing a mammogram because digital technology has made the test more comfortable, quicker, and practically pain- free!


FujiFilm PH together with breast cancer advocates and survivor

According to the Philippine Council for Health Research and Development, one in every 13 Filipino women will most likely develop breast cancer in her lifetime. Research also revealed that there are more cases of breast cancer in Manila compared to other Asian Cities.


different kinds of camera developed by the company

FUJIFILM Philippines, Inc. one of the most trusted camera and film brands in the world, echoes the call for regular testing for the early detection of breast cancer as the illness is still the leading cause of death among Filipino women and in some cases even men.


mammography machine developed by FujiFilm Company

The mammography machines of old have caused undue stress and trauma to women that most of them do not want to go through the same experience again. However, Mr. Fukura stresses that testing and early detection are critical in lowering the mortality rate from breast cancer.

For many years now, Fujifilm has been contributing to the early detection and treatment of breast cancer through the promotion of the Pink Ribbon campaign by directing women’s awareness of this cancer.


certificate of appreciation

This October, Fujifilm PH partnered with Philippine Foundation for Breast Care Inc. in a Breast Cancer learning session with the PH media.

Note: One of the author’s aunt was diagnosed with breast cancer and had since died. Would like to ” Thank” Think Tank and Fuji FilmPH for the special invitation.



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