LG Philippines Partners with Netflix and Donates to Shelter of Hope this Christmas Season

LG Philippines love for holidays with the brand’s mission of always giving back to the community. In a launch held at One Canvass Events Place in Pasong Tamo, Makati City on November 21, 2019.

The company outlined the various initiatives they have lined up for the holiday season.

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Partnership with Netflix

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LG Philippines comes in the form of its partnership with Netflix. during the event, Netflix unveiled the streaming service’s holiday film headliner, Klaus. The trailer for the destined Christmas classic, together with its behind the scenes footage, were all screened with the use of LG’s award -winning OLED TV’s, the purchase of which comes with an accompanying gift of 6 months of Netflix subscription.

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Klaus, the headliner for Netflix’s holiday lineup, is an entirely 2D animated movies, a Netflix first, that harkens to the old Christmas shows that everyone come to know and love.

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LG is among the world’s best selling OLED brand

Legendary actor J.K. Simmons provides the voice for the titular Klaus, a reclusive carpenter whom Jesper discovers living alone in the cabin, where he makes his own handmade toys. Like the movies of yore, Netflix hopes that Klaus becomes a Christmas tradition that’s destined to be replayed every holiday season for the years to come.

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Mr. James Deakin program host

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Ms. Marilyn Montano- Vice President of Animation Council of the Philippines

LG also invited the Animation Council of the Philippines, Inc. (ACPI) to share their thoughts on the use of 2D animation in Klaus, how OLED TVs are the best platform to view it on, as well as to discuss the state of the local animation industry as a whole.

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LG Philippines Donates to Shelter of Hope

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LG Philippines and Netflix officials with Shelter of Hope children 

Moreover, LG has also committed to donate an entertainment system and home appliances worth Php1,000,000 Million to the Shelter of Hope, which is currently building a home for their resident children who are cancer patients, giving them a much needed cheer for the holidays.

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Shelter of Hope children performance

Another gift that LG has for the community during the holidays is the #ShareTheGoodLifewithLG campaign. As a way of giving back to the community, LG Philippines has dedicated a portion of each sale of an LG product to go towards furnishing the children of Shelter of Hope.

During the event, LG, Netflix, and members of the media also brought gifts and toys to give to the children of Shelter of Hope. Just like what Klaus says, “A true selfless act, always sparks another.”

Part of the program was for bloggers/ vloggers and media also gave toys and educational material to the children of Shelter of Hope.

LG Partnership with Intramuros Administration in Showcasing AI Technology

LG Philippines which is one of the leading global technologies felt their presence as they simultaneously unveiled their newest line of state of the art OLED Tv’s, putting side by side with the rich and colorful history together with tomorrow”s technology.

LG Philippines, Intramuros Administration and Museo Intramuros

Intramuros administration (IA) the government agency tasked with the restoration, development and promotion of the national cultural treasure, celebrated its 40th anniversary in the recently opened Museo de Intramuros.  The event started past 2:30 pm with a short tour of the galleries of the museum. The tour was led by Mr. Dino Santos ( curator ) of the museum.

To show its support in adding a creative touch on how Philippine history is showcased, LG Philippines donated 6 units of its TVs to the museum.

” This 2019 marks the 70th Anniversary of diplomatic tie between Philippines and Republic of Korea.  Throughout the seven decades of friendship between the 2 nations, we’ve been championing the importance of culture. We at LG Philippines remain committed in doing our part to preserve and showcase Philippine history. We hope that through the integration of our industry-leading OLED TV technology with riveting historically significant content, we are able to communicate to audiences, both old and new, the importance of Intramuros and Philippine history as a whole.”

– Mr. Iknwun Heo, LG Philippines Managing Director

Atty. Guiller B. Asido ( Intramuros Administration ) and Mr. Iknwun Heo ( LG Philippines Managing Director) ceremonial handshake

This is with close collaboration with TBA Studios, the folks behind the hit films Heneral Luna and Goyo, a special AVP was also made for LG, featuring the Museo de Intramuros.  Director JP Habac and Cinematographer Pong Ignacio from TBA were personally awe-struck with how vivid the color rendition is on the LG OLED TV.

Mr. James Deakin , Director JP Habac and Cinematographer Pong Ignacio

“Every bit of detail is seen the way it’s supposed to be seen. The dynamic range is really something to behold.”

– Director JP Habac, TBA Studios

LG’s newest line of TVs is powered by deep learning technology now embedded in the new a9 Gen2 and a7 Gen2 processors. This allows the TV to dramatically optimize both visuals and sound for every content.

contract signing

You can now talk to your TV by pressing the microphone button on the remote. LG’s ThinQ AI listens to your commands and executes them, even those based on earlier conversations. Tasks range from simple TV controls, to weather-related questions, and even follow-up questions based on your initial command.

“This is as smart as smart TVs can get. LG is ahead of the game in pushing the boundaries of innovation and technology.”

– Mr. James Deakin, LG’s Brand Ambassador

The flagship model uses an award-winning OLED Panel Technology that works seamlessly with Deep Learning Technology. On the other hand, sound is boosted by an intelligent algorithm that can mix up two channel audio, delivering 5.1 virtual surround sound.

HDR is possible with the help of Dolby Atmos for delivering incredibly realistic sound as the TV intelligently fine-tunes content compatible with Dolby Vision. The TV supports HDMI 2.1, which means users can enjoy 4K content at 60 FPS. It also supports Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and Enhanced Audio Return Channel (eARC).

Mr. Dino Santos ( curator of Museo Intramuros and Intramuros administration officers and staff)

A barrio theme fiesta late afternoon buffet catered by Via Marie which highlighted famous Filipino dishes like puto bumbong, bibingka, pancit palabok, lumpiang sariwa , halo-halo among others were serve.

Via Marie catering

With LG’s flagship OLED TV, the company takes another step ahead in their vision of a truly interconnected smart home.

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