MD Juan Enterprises: A Heritage of the Philippines and the World

2 Susano Road , Deparo , Novaliches – Caloocan City , Philippines

Dr. Maximo D. Juan – founder of the MD Juan company

Heritage Born:

MD Juan Enterprises , Inc. was conceived on March 1967 by Dr. Maximo D. Juan  to answer the growing need for a rugged, light vehicle (the multi-purpose jeep) in the Philippines.   Initially, Dr. Juan imported World War II surplus jeeps from Europe and Japan. With the steady growth of the surplus market, MD Juan Enterprises started fabricating replacement jeep body parts not available locally.

different kinds of electronic jeepneys

Soon, Filipino jeep enthusiasts either refurbished their old jeeps using MD Juan bodies (popularly known as the Jeepstar) or built new jeeps using MD Juan’s USM chassis, the Jeepstar body and surplus engines and power trains from Japan.

different types of jeeps

In  August 1969 MD Juan built its manufacturing plant in Novaliches, Caloocan City. In 1970 MD Juan ventured into the export markets of Japan, Australia/New Zealand and the U.S.A.

group discussion

 the company export  concentration was on jeep bodies and parts identified with World War II: the MB and the Korean War: the M38. Soon after, the civilian jeep models like the CJ series were being produced in the production line.

In 1980 the company  exhibited its products in various foreign expositions like the Lausanne Trade Fair, the Melbourne Trade Fair and the Singapore Trade Fair.  These led to the establishment of distributorships in Europe, Australia/New Zealand and the U.S.A. In the Philippines, MD Juan is active with their participation in the annual Manila International Auto Show.

Social Advocates :

As part of the company ‘s corporate social responsibility.  The company had  tie-ups with TESDA and the Caloocan City local government office .

several citations given to MD Juan enterprises

Aside from providing jobs to many people around the vicinity of Novaliches, Caloocan area.  The company had water treatment facilities which conforms with the requirements set by both Department of Environment and Natural Resources ( DENR )  and Laguna Lake Development Authority ( LLDA).

Mr. Rommel Juan together with a colorful electronic jeepney

 Another social advocacy is the introduction of  the electric jeepneys and tricycles for mass transportation .   Some cities like Makati and Taguig  already purchased some units  . Bangko Sentral ng Pilipinas ( Central Bank of the Philippines ) , several resorts , congress and even tourist shuttles .

E-Quad Tricycle

Roving Business:  social entrepreneurship which the company is engaging  the customization of jeepney carts  with special compartments which is used for merchandize storage and display  .  The jeepney cart  is use for traveling trade exposition organized by the  Department of Agriculture ( DA )  and the Department of Trade and Industries  ( DTI ) .  The customized jeepney carts  attracts crowd from both local and foreign exhibitions.

Hopefully in coming years, with the introduction of these E-jeepneys and E-tricycles into the mass transportation system,   The need to use non-renewable energy like fossil fuels will be minimized  .  The fossil fuels that emit pollution and noise. Hopefully with proper legislature  and passage of clean air , the law will be fully implemented .

Promotion:

poster of the contest

Proud of your Jeep and like to show it off? Here is your chance to do it and win exciting prizes! Keep posted for further details. with DTI permit 3795 series of 2013 .  Email: mostauthentic@mdjuan.com.ph

Note: I would like to ” Thank” all the staffs and Mr. Rommel Juan for the warm accommodation and a personal tour within the facilities . 

Links:

Laguna Lake Development Authority: http://www.llda.gov.ph/

MD Juan Enterprises: http://www.mdjuan.com.ph/

MD Juan Facebook: https://www.facebook.com/MDJuanjeeps

TESDA : http://www.tesda.gov.ph/

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