12th Likha ng Central Luzon

Likha ng Central Luzon regional trade fair is a yearly event organized by Department of Trade and Industry and Philexport with the full support of the regional development council and Central Luzon Growth Corridor Foundation Inc. with the 7 governors of the regions as members. This is considered as one of the major trade promotions activity that promotes the products, services and tourist destination sites of each member province.

This year’s theme “ Likha ng Central Luzon ” Alay sa Kalikasan at Kinabukasan , the fair is being held on an annual basis.

Capability building seminars were conducted before the fair to develop the technical capabilities of the micro and small enterprises and eventually develop them to become exporters.

Product development activities were also undertaken to develop new products and product designs.

bamboo products ” Special feature of the exhibit “

Now on its 12th year, this trade fair had proven to be an effective venue to promote the products of the region to institutional buyers and exporters based in major urban centers like Metro Manila. It is also a venue were foreign buyers could buy direct from these exhibitors.

This is one of the most awaited trade events in Metro Manila because of the distinctive and the quality products that the region may offer.

The event was held from October 20 to 24, 2010 at Mega trade Hall 2, 5th Floor Building-B , SM Megamall , Mandaluyong City. The seven governors of the region are member of the Central Luzon growth corridor.



products from the province of Tarlac

Modern bags use  native bamboo  on display

This is considered as one of the major trade promotions activity that promotes the products, services and tourist destination sites of each member province.

This year’s theme “ Likha ng Central Luzon ” Alay sa Kalikasan at Kinabukasan , the fair is being held on an annual basis.    Capability building seminars were conducted before the fair to develop the technical capabilities of the micro and small enterprises and eventually develop them to become exporters.

The province of Tarlac promotes their natural produce and organic lifestyle as part of the provincial slogan ” Natural Tarlac”

Good Earth Products from Tarlac province – This company specializes on organic farming , herbs , home decor and accessories

” Zambales Finest” if the provincial product branding – the finest products and produce of the province were on display

 

(left) Granda’s Sansrival from the town of Bacolor in Pampanga


Now on its 12th year, this trade fair had proven to be an effective venue to promote the products of the region to institutional buyers and exporters based in major urban centers like Metro Manila.

” Taas Noo Novo Ecijano” with the best products from the province of Nueva Ecija

There are over 150 exhibitors from different parts of region 3 . It is also a venue were foreign buyers could buy direct from these exhibitors.

” Tatak Bulakenyo” products from different towns and municipalities of  Bulacan

This is one of the most awaited trade events in Metro Manila because of the distinctive and the quality products that the region may offer. Unique products are also awarded for their designs and quality .

” Vida Pampanga” products on display were made from the province of Pampanga

winner for best design and best product


Jesslyn Marie Marketing from Nueva Ecija with their wooded lamp products and dolls

various array of native barongs and embroidered clothes from Bulacan

Special showcase on engineered bamboo products , This showcase aims to heighten awareness on the significant contribution of the bamboo to environment   protection, poverty mitigation and disaster management .

Bulacan Bamboo Craft specialties in various bamboo products such as frames,   baskets, accessories,  pot holder,  wall decor among others.  According to one of the sales staffs , most of their buyers were balikbayans and foreigners.


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Pineapple fashion

Pineapple (Ananas comosus) is the common name for an edible tropical plant and also its fruit. It is native to Paraguay and the southern part of  Brazil . Pineapple is eaten fresh or canned and is available as a juice or in juice combinations. It is used in dessert, salads, as a complement to meat dishes and in fruit cocktail. While sweet, it is known for its high acid content (perhaps malic and/or citric). Pineapples are the only  bromeliad fruit in widespread cultivation. It is one of the most commercially important plants that carry out  CMA photosynthesis.

When European explorers discovered this tropical fruit, they called them pineapples (term first recorded in that sense in 1664) because of their resemblance to what is now known as the pine cone. The term pine cone was first recorded in 1694 and was used to replace the original meaning of pineapple.

ornamental pineapple

In the scientific binomial Ananas comosus, ananas, the original name of the fruit, comes from the Tupi (Rio de Janeiro, Brazil) word for pine nanas, as recorded by André Thevenet in 1555 and comosus means “tufted” and refers to the stem of the fruit. Many languages use the Tupian term ananas. In Spanish, pineapples are called piña “pine cone” in Spain and most Hispanic American countries, or ananá (ananás in Argentina )  They have varying names in anarosh (Bengali), and in Malayalam, kaitha chakka. In Malay, pineapples are known as “nanas” or “nenas”. In the Maldivian language of  Dhivehi , pineapples are known as alanaasi.

The Spaniards had introduced this fruit at an early date in the Philippines in the early 1570’s during the Manila -Acapulco galleon trade. The fruits were brought during the galleon trade as a sourced for food and to some extent Vitamin C  . The top portion of the fruit were the source of the planting materials .

According to some historical books, some pineapples were found growing in semi-naturalized areas in Palawan and in many parts of the country by 1640’s.

Local people who already knew how to extract natural fibers from local plants had a new sourced of fiber derived from the leaves of the pineapple.

Manila Cathedral with pineapple design

So important that the pineapple in local culture that pineapple design and motif was included in architecture like the pineapple design on the facade of  Manila Cathedral, the pulpit of San Agustin Church, candle holder, fruit trays, stamps  and the most important use of the pineapple fabric is  in the Philippine national costume.

These pineapple fabric and embroidery were very important that  the most important pieces are given to royalties like Queen Isabel 2 of Spain, Queen Victoria of England , foreign dignitaries, the pope among others.

Piña a Spanish word which means pineapple, are growing anywhere in the country like Tagaytay in Cavite, Calauan , Quezon and in Daet , Camarines Norte  although Southern Philippines produces the most.  One of the largest Pineapple plantation and producers in the world, DOLE, owns roughly half the overall pineapple farm proving the climate makes the best type of fruit. Pineapple textiles are most commonly called Piña in the Philippines.

ladies fashion made from knitted pineapple fabrics


Piña textiles are from the pineapple leaves and fibers, often mixed with silk to produce a great couture clothing with nice and elegant touch.

Aklan is the main and the oldest manufacturer/weaver of Piña cloth in the  Philippines which are being exported to various parts of the world most particularly North America, and Europe.  While Lumban in the province of Laguna, Taal in Batangas are center for embroidery of pineapple fabrics.  Piña weaving is an age-old tradition .

Piña and Jusi are the traditional fabrics used by the bordadoras. Piña is a soft, fine, flexible, and durable off-white fabric about two to four inches in length. It is derived from the finest mature leaves of the red Spanish variety of pineapple. During the Spanish period, piña was the most expensive and highly sought fabric worn for barong Tagalog by the illustrados on very rare special occasions It is a very delicate material, too difficult and expensive to embroider. Jusi (the Chinese term for raw silk), on the other hand, is a lightweight, flimsy, and ecru colored fabric regarded by the bordadoras as the best material for embroidery

Pineapple silk is considered the queen of Philippine fabrics and is considered the fabric of choice of the Philippine elite. During the 1996 edition of APEC in the Philippines, world leaders donned a pineapple silk Barong Tagalog  the traditional group photo.

Miss Precious Lara Quigaman in a pineapple inspired national costume

Photo courtesy : http://www.missosology.org

a local Filipino company Nooks company , Ltd. had made new innovations from the pineapple fabrics into everyday casual wear from jackets , knitted  hats among others. The company is now exporting these fashion items from all over the world .

Nooks Co. Ltd exhibit booth during the 50th Manila F.A.M.E.

Nooks Co. Ltd. is a manufacturer of sweaters/knitwear. It is a collaboration between Ms. Emeretha Daniel, Elizabeth Lee, Martyn Standen and people whose talents in this industry remain unmatched. The company also hosted a fashion show last October 21,2009 in SMX center where new product line were introduced to the local and international market.

The company’s social responsibility helps  farming communities from Zambales and Aklan by purchasing their pineapple fabrics and properly cultivation of pineapples.

For more information:

Address:
Unit H, 5th Flr., Westgate Tower,
Muntinlupa City, Metro Manila,  Philippines
Contact No:
842 5877
Fax No:
842 5877

Contact Person :

Mr. Francisco Tacio

Sales & Marketing- Dept. Head
Unit H, 5th Floor, Westgate Tower,

Investment Drive, Madrigal Business Park,

Ayala Alabang, Muntinlupa City, 1780, Philippines

Tel./Fax No. 00 63 2 842-5877 /  00 63 2 807-0557

Mobile No. 09084995989

Planting tips:

Pineapples are very easy to grow from their tops. Since you are going to plant it, you bought it based upon the condition of the leaves. Just cut the top off about two inches down from the top of the pineapple. Let it sit on it’s side for about two  or three days to allow the cut to skin over. Then dust the cut area lightly with rooting hormone and pot it up with the dirt up to the base of the leaves. Go easy on the sun and the water for about one month or so until it establishes it’s roots. The plant will benefit from a daily misting of water on its’ leaves during and after this period. Then it can stand all of the heat and sun you can give it. Be sure not to over water it though.

Most of the pineapple fields were at the 1000-2000 ft. elevation where it is slightly cooler than at sea level. Pineapple may bloom after about 2 years after planting.