Ms. Abby Asistio fought against Alopecia and Self Confidence Back with Novu Hair

Quezon City , Philippines

Ms. Abby Asistio is one of the brand ambassadors for Novu Hair

Ms. Abby Asistio a song writer and singer  has been suffering from alopecia areata, a type of hair loss condition that occurs when the body’s immune system mistakenly attacks hair follicles resulting in partial or complete loss of hair on the scalp and the rest of the body. Alopecia areata can be hereditary; it affects both men and women at any age. She recounted that she experienced the situation when she was 4 years-old.

Ms. Abby Asistio during her childhood ( from her website)


Baldness, which is a result of the condition, can have its emotional toll on the patient. In a society where hair is considered an essential part of self-imaging, having thick hair in men and women is considered as added plus points in one’s level of attractiveness. Shampoo commercials, for instance, always play up having long and lustrous hair as vital in defining how a beautiful woman should look like.

Dr. Maria Cecilia Catapang

Abby shared her own anxieties as a woman who was going bald due to alopecia, “I learned how to cope with having alopecia though I’ve been wearing wigs and hats.

Because of her situation , She became a spokesperson for people who have alopecia.  She prefers to be  called ” Alopecia Warrior“.

Alopecia Warrior

I remember that i have a classmate with similar situation during my elementary days, but  my classmate situation is much better. When i last saw her in college several years after, Her hair grew thick and it was due to hair treatment . That was my first time to encounter the medical term Alopecia.

Ms. Abby Asistio being interviewed by media

Ms. Abby revealed during the press interview  that she lived through the entire process of experiencing hair fall: Alopecia Areata (partial bald spots on the head takes place), Alopecia Totalis (total hair loss on the scalp), and Alopecia Universalis (all hair body hair is lost). She even tried other hair loss remedies including chemical-based products that have resulted in negative side effects. She was just starting to finally embrace her “baldness,” when upon prodding from family and friends, Asistio decided to give Novuhair a try. Barely 1 year had pass since trying  the product and she began noticing her hair to grow back.

Natural Ingredients:

Novuhair is made from all-natural ingredients and helps in preventing excessive hair fall. It also aids in stimulating hair growth, improves the overall cosmetic properties of the hair, helps eliminate dandruff, prevents hair-graying, and alleviates scalp itchiness. The product has 13 mainly active ingredients and herbal components that rejuvenate and nourish the scalp and hair.

Moringa oleifera or malunggay is one ingredient that helps restore the skin’s condition and prevents falling hair. Sweet almond oil, another ingredient, is a moisture-rich oil that contains vitamins A, B1, B6 and E, as well as minerals such as magnesium and iron. Scientifically known as prunus amygdalus, sweet almond oil easily penetrates the hair shaft and follicles, relieving hair dryness and itching and providing nourishment to the hair to promote hair growth.

Lavender helps relieve itching, and like rosemary another ingredient, it contains properties that help combat dandruff and disinfects the scalp. Lemongrass helps clean the scalp’s pores, while peppermint is known to slow the growth of bacteria and fungi, aside from having a relaxing effect on the muscles. Other ingredients are Zingiber officinale (ginger), Panax ginseng (Ginseng), Centella asiatica (Gotu Kola), Biotin (hair and nail vitamin), Phyllanthus emblica (Indian gooseberry), Dexapanthenol (Vitamin B-5), Aloe barbadensis (Aloe Vera), Cocos mamillaris (Virgin Coconut Oil), Mentha piperita L. (Peppermint oil), and Carthamus tinctorious (Safflower). The product is available in all Mercury Drug Stores and other leading drug stores nationwide.

Ms. Abby Asistio Website:

Novuhair :

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