American Regime Manila Thru Postcards (part 2)

The Americans who colonized the country in 1898 saw the opportunity to feature much of their newly colonized territories in the orient via postcards, photos and travel brochures.

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Fort Santiago with newly installed electric post

Fort Santiago is an important military outpost and frequently featured in postcards, stamp during the late Spanish occupation and American regime.

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Plaza Goiti

Plaza Goiti – Is located at the back of Santa Cruz church. This is now called as Plaza Lacson where a post modern statue of Mayor Arsenio Lacson can be found. There is also a tranvia station line where street trolley would ply the route. Plaza Goiti is located near two important streets Calle Escolta and Calle Carriedo. The plaza serves as a demarcation between two district Santa Cruz and Quiapo. One can also notice that in pre-war Manila, drivers use right hand side.

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Pasig River with custom house circa 1908 postcard

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Pasig River with cascos, small boats and El Hogar building circa 1910

Pasig River which is the main river which separates the northern district and southern district of Manila is often featured in postcards even up to the late 1980’s.

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Binondo Canal -This is vital to the trade and commerce in the northern part of the district. According to relatives who lived in Binondo before the war, Estero dela Reina would be vital for transportation and those who buy goods coming from the provinces. The Binondo landmark and estero is still there, but only few ancestral houses survive. The estero is now dirty and subject to periodic cleaning by the MMDA and city.

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Binondo Draw Bridge Lift

Binondo Draw Bridge Lift– This is another landmark in Binondo during the American era which is located near Muelle de Binondo street and Dasmariñas street. During the late Spanish colonial rule and American regime; most of the goods, furniture, vegetables, fruits, fowls, grains ply the canals or estero within the city. Due to heavy river traffic, a drawbridge is needed. These were raise to allow boats, cascos ( native boats) to pass through. Most of these boats would ply major markets in the city like Quinta, Divisoria, Arroceros, Paco and Binondo.

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Pasig river with native cascos ( native boats) circa 1910

Because of the large number of these boats which ply much of the city’s canal or esteros- Manila also earned the moniker “Venice of the East“.

The drawbridges survived the second world war, having in operations until the mid- 1960’s one in Binondo and Divisoria.

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Union landing and custom house wharf

The first collectors were American soldiers, tourists, teachers and personnel who were assigned to the newly founded territory.

Manila During the American Regime

Manila and her landmarks were the favorite topics on postcard issues. While parts of the city is modern, There were several parts which were rural with lots of vacant lots, houses made from nipa huts, trees and light materials.

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nipa hut with laundry

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embroidery

Early topics would also includes people washing clothes in Pasig river, trade, laundry, festivals and local customs.

Local and Foreign Outbound Rates

Postal rates were 2 centavos (US and Islands ) and 4 centavos ( Foreign countries not part of the United States ) for outbound mail. Since the Philippines was a US colony way back then, We can mail postcards to any parts of USA , Guam, Puerto Rico and Northern Marianas.

The early postcard senders have a peculiar way of affixing stamp. They would post the stamp in front view rather than the backside of the postcards.

Note: postcard were from the personal collector of the author and some of his friends, who would like to remain anonymous.

Sources and References:

Collins English Dictionary : Postal Card

Littrell, Robert, Ed; Postal Cards of Spanish Colonial Cuba, Philippines, Puerto Rico, UPSS, 2010.

Personal interview from postcard collectors

Philippine Postcards page 130 to 137 Consuming Passions

International Award Giving Body cites Pasig River of the Philippines as one of the Finalists at the Prestigious Asia Riverprize

International River Foundation (IRF) which recognizes and rewards organizations who are making a difference through effective river basin restoration and management programs had  selected Pasig river “the cradle of early Manila civilization” has been selected as a finalist in the first ever Asia Riverprize by the prestigious

It is a back-to-back nomination for the Pasig River Rehabilitation Commission (PRRC) who just came from a successful campaign in the 2017 Thiess International Riverprize competition where the Pasig River was hailed as runner-up to the winner, San Antonio River of Texas, USA.

Pasig River

PRRC Executive Director Jose Antonio E. Goitia says that “the consecutive entries of the Pasig River as a finalist in the 2017 and 2018 Thiess International and Asia Riverprize, respectively, is a testament that the world recognizes the efforts of the Philippine government to restore the Pasig River and its environs since PRRC was established in 1999.”

Pasig River1.jpg

Initially, the competition was called the Asia-Pacific Riverprize Awards which was opened to entrants from New Zealand, Australia, and 45 other countries. However, according to the IRF, due the to the high number and quality of entries received, they have made the decision to split the promoted Asia-Pacific Riverprize into two: Asia Riverprize and another category for the Australasia Riverprize.

After a series of tedious deliberations, the IRF has announced and congratulates the organizations chosen as Asia Riverprize finalists with the highest honors in river restoration and protection namely: the Pasig River (Philippines) and the Yangtze River (China).

Goitia adds “last year, the Philippines is the only third world and developing country that made it into the international finals and bravely competed with the US and the United Kingdom. In this year’s Asia Riverprize, we will be facing another super power – the red dragon, China. However, with an indomitable spirit, we remain steadfast and optimistic that we will stand triumphant in the end.”

In behalf of the IRF’s board of river basin experts, IRF Director Professor Bill Dennison says that “these different river stories are united by a common theme: excellence in river management.”

The Riverprize is not a competition of which river is more beautiful or cleaner. This is the reason why the IRF, comprised of river management experts and professionals from around the world, has given importance and consideration to the rehabilitation efforts of the PRRC to bring back the Pasig River system to life. It has acknowledged PRRC’s commitment in delivering quality projects, programs, and activities in easement recovery, housing and resettlement, riverbanks development, waste and water quality management, and public awareness.

Compared to the 1990s when it was declared “biologically dead,” the Pasig River’s condition now has significantly improved. Although the Pasig River development is a work in progress, many areas along the historic river have already shown signs of aquatic life and it has already become conducive for transport, recreation, and tourism.

PRRC’s Executive Director Jose Antonio E. Goitia, together with Public Information, Advocacy and Tourism Division Head George Oliver G. De La Rama, will be presenting and defending the Philippines’ Pasig River entry to a panel of esteemed judges in the upcoming 21st International Riversymposium on October 14 to 18, 2018 in Sydney, Australia. Members of PRRC’s Management Committee will also form part of the Philippine delegation.

The winner of the 2018 Asia Riverprize will receive widespread global recognition which can build new partnerships, provide opportunities for exchange of knowledge and best practices, and open doors for international support. Furthermore, the winner will automatically qualify for Stage Two of the Thiess International Riverprize in 2019.

As one nation, the PRRC seeks everyone’s support to its Pasig River entry in the 2018 Asia Riverprize. The Pasig River’s victory is the victory of the Philippines and every Filipino who works hard and shares the same vision of saving our waterways and the environment. It will be the triumph of all who believe that the dream of a clean and alive Pasig River is within reach!

Celebrate Valentine’s Day with” The Love Boat Cruise ” by Zoomanity

Celebrate ” Valentine’s Day” on  February 14, 2017 at 4:00 PM in the afternoon, let us serenade you with love songs, sweet souvenirs, delicious and authentic Chinese cuisine and an experience you will never forget via our newest attraction “The Love Boat.” or ” Zooper Cruise ” For only Php 1,400.00 per head, you will have a magical ride with your love ones. Bring your family and enjoy the cultural heritage within key cities of Metro Manila .

The Love Boat

The exciting Pasig river cruise will start at Port Valenzuela in Makati City, Mandaluyong City and end with an exciting Chinese meal in one of the restaurants within Binondo , Manila.

church along Pasig river

Started last August 25, 2016, Zooper Cruise was a specially arranged tour in Pasig River every first Saturday of the month. For as low as P699 to Php 1,999, you will get a chance to rediscover the beauty of historical places in Manila like Intramuros and Fort Santiago, highlighting also the World’s oldest and and largest China Town. The tour is complete with good ambiance and music, snacks and drinks, photo souvenir and a lot more.

Filipino-Chinese Friendship Arch-Binondo 

Zooper Cruise is the newest project under Zoomanity Foundation which is part of the company’s corporate social responsibility. It caters the company’s 4 pillars which are Education, Entertainment, Environmental Conservation and Exhibit.

Ongpin arch

Zoomanity Group is one of the leading companies in the theme park industry in the Philippines under the Yupangco Group of Companies. The company have more than 30 years of experience in the field and at present, They have eight operating local and international parks namely Zoobic Safari in Subic, Zoocobia Fun Zoo in Clark, Clarkzilla in Clark, Residence Inn in Tagaytay, Paradizoo in Mendez, Cavite, Zoocolate Thrills in Bohol, Zootopia in Nagano, Japan and Animal Research and Development Park in Victoria Australia.

Rediscover the splendor of Manila historical landmarks. To know more about this Zooper Cruise experience, contact us at 899-9819/ 899-9824/0917-9521371 or visit www.zoomanity.com.ph.

TAG media and public relations is the marketing, branding and public relation company of Zoomanity Group. For  events and services, send inquiry to grace@tagmedia.asia or call 09166299381

 

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