Far Eastern University Nicanor Reyes Sr. Memorial Building Vintage Postcard

Far Eastern University is one of the colleges and universities that is popular feature in many postcard issuance. Her art deco architectural style was an icon during the times.

One of the earliest known postcard feature was from the Philippine Education Company Incorporated, Which is the leading school supply company about 60 years ago.

Far Eastern University -Nicanor Reyes Sr. Building Postcard

The 3 known art deco buildings within Far Eastern University that were featured by PECO.

1.) The most recognizable one were Nicanor Reyes Sr. Memorial Building, 2.) Arellano High School ( Boy’s High School) and 3.) Girl’s High School.

The vintage postcard was bought a couple of years ago at a local stamp bourse for an equivalent of 2 burger meals.

Technical Description

Divided Back (c. 1907-1915) could be reprinted until mid- 1960’s
Type: Printed (Lithograph)

Far Eastern University, Nicanor Reyes Memorial Hall, Manila, Philippines

The postcard is in used good condition. Genuine Curteich-Chicago “CT Photo Colorlit” No. 7B-H1061. Philippine Education Co., Inc. Manila, PI. No. 4028.

Produced with scalloped or straight edges and with a smooth or linen textured surface.

Philippine Educational Company Incorporated

Philippine Educational Company Incorporated(PECO) was the one stop shop for school supplies, postcards, books, magazines, pencils, drafting materials, toys, imported items among other stuffs. Our great grandparents, grandparents or even parents enjoyed the heydays of the premier business district in the country.

The original PECO shop at 101 Escolta Avenue, Manila was founded by Verne Miller, a Thomasite schoolteacher, who landed in the Philippines in 1901. Surviving the American, Japanese and destruction of the last world war.

Their business eventually moved out of the financial district by the mid- 1950’s to Makati Commercial Center and the operations spanned for more than 70 years.

One of the items which was quite popular was their postcards, Some of the postcards were even sold to nearby town, cities and provinces for students, tourists and postcard collectors.

PECO eventually folded-up by the mid -1970’s due to strict competition, import regulations and other problems which affected the operation of the company.

According to some resellers and old time postcard/ stamp dealers, PECO postcards circulated until the mid -1970’s in Metro Manila well up to early 1980’s for far flung provinces. A postcard then would only cost few centavos and some would be send abroad.

I have two aunts which collected stamps and postcards told me that majority of their collection were lost during the great Binondo fire in the late 1960’s.

Written Letter and Stamps

In a letter apparently from an exchange student and her host family back in Philadelphia: “Greetings from Manila. You really should visit these islands someday. It’s wonderful to be back home – my parents are both well, and the city has grown tremendously. There are many new buildings all over, but there is still a lot of poverty and the downtown section is as dirty as ever. Will write again. Best Love, Jo.”

The postcard was mailed from Manila to 9512 Hilspach St, Philadelphia, United States with 3 stamps which featured Marcelo H. Del Pilar ( 5 centavos face value per stamp) dated September 25, 1958.

Note: According to a stamp and postcard collectors- The Marcelo H. Del Pilar stamps were issued in 1952 and might have circulated until early 1960’s.

Sources and References:

American Regime Manila Thru Postcards (part 1)

American Regime Manila Thru Postcards (part 2)

American Regime Manila Thru Postcards ( part 3)

American Regime Manila Thru Postcards (part 4)

Personal interview from postcard collectors and dealers

Philippine Postcards page 130 to 137 Consuming Passions

Philippine Postcards.com:

Muslim Nipa Hut Pre-War Postcard Feature in Mindanao

This is a postcard which feature a nipa hut house on stilts within the sea owned by a Moro or Muslim family in Mindanao island – The first postcard was printed around 1910. This was distributed by Peco ( Philippine Educational Company) printed in (Lithograph) linen.

Vintage Postcard

This topic was reprinted several times from 1910’s to late 1940’s and commonly send by US army to their families living in the United States. Tourist coming to the Philippine islands, postcard collectors and school project by elementary students before the war.

School children would paste this postcards in bond papers or photograph book. Most of the postcard available in the market is in poor condition. One can see that the obverse side of the postcard is badly worn out, sometime with traces of paste or tape.

Most of the nice quality ones are in the hand of postcard collectors in the United States and Europe.

vintagepostcard

obverse side of the postcard

The obverse showed the recipient of the postcard is Mr. Reynaldo Larva or Lurva of 1115 Seattle, United States. The sender is Mr. and Mrs. W.L. Auger and family.  However there was no stamp nor postmark on this postcard. I presume that this might be hand carried to the recipient.

I had spotted this postcard during the last RetroCon2019 held in Lucky Chinatown Mall, Binondo, Manila.  The seller from Dekada told me that they gave a small discount for this postcard since i bought 3 postcards.

Planned to buy 2 more vintage postcards that i have seen. Cost a small fortune and the sellers did not budge to haggle down the price.

Quite happy that i have added 3 more vintage postcards in my collection.

%d bloggers like this: