Solaire Casino Resort Soar to New Heights

Solaire Resort and Casino, the country’s premier integrated resort, in partnership with Air Asia, unveils a breakthrough branding project in the Philippines.

Starting this July 2014, its brightly colored logo will be wrapped on Air Asia’s popular Airbus A320.

solaire resort’s new fleet

Solaire, the first consumer brand in the country to embark on this logo-wrap campaign, aims to further promote tourism in the Philippines and in greater Asia.

Mr.Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes

Its dynamic collaboration with Air Asia also represents another step forward in the ongoing journey towards providing modern travel experiences to its customers using fresh new approach to their target market.

In one way or another, this will also facilitate more passenger and cargo traffic in both regional and domestic flights, and further enhance strong trade, cultural, and tourism ties within Asia.

The campaign will continue until 2016, and is bound to generate more hype and publicity as the partnership progresses.

Mr. Donato Almeda

 “This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a ‘leadership statement,’ which attests to Solaire’s strong growth momentum in the industry.” Mr. Donato Almeda, board director of Solaire Resort and Casino said.

Solaire Resort & Casino (formerly known as Solaire Manila) is a resort complex phase 1 which includes a five-star hotel with 488 rooms; and 18,500 square meters of gambling space . The total area is about 8.5 hectares of land with  additional development 258,721 square -meters  expansion project under development which is expected to open at the 3rd quarter of  2014. The casino and hotel entertainment complex along the Bay City area of Parañaque City.

For bookings and reservations:

Facebook Page: https://www.facebook.com/SolaireResort

Solaire Resort: http://solaireresort.com/

 

One Million Fan in One Year Hits Solaire Resorts and Casino

 

Solaire Resort and Casino Facebook Page

Solaire Resort and Casino, the fastest growing integrated resort in the country surpassed 1 Million Facebook “Likes” in one year (facebook.com/solaireresort) a great milestone to mark its 1st year anniversary.

Solaire is the first integrated resort to embrace Social Media with its in- house digital marketing team since the time it opened. Hence, it has indicated its strength within a year. Social Media is an essential part of their continuous efforts to innovate and provide exceptional entertainment to all their clientele. Growing engagement with fans of Solaire has contributed significantly its business success. Social Media platforms do enhance the marketing plans of Solaire and allows them to interact and update regular patrons on all events, activities, shows and promotions.

Solaire engages its valued followers through Facebook and this platform provides them the opportunity to participate and share those special experiences of great memories. This provides an opportunity to connect our most supportive and passionate fans in a quest to find ways to enjoy and “Create their Moments” at Solaire.

“This is something we are proud of and wish to express our sincere appreciation to our loyal supporters and 1 Million Facebook fans for their continued support as we celebrate our 1st year in business. We are glad to be able to connect with our guests through Social Media,” says Jasper Evangelista, Vice President Brand Marketing, Solaire Resort and Casino.

Solaire’s Facebook page has daily interactive postings on gaming and resort promotions, events, raffle and other activities. Solaire has a strong social media presence in the Philippines and a rising presence in Asia.

Stay updated with Solaire through Instagram, Twitter and YouTube.
Solaire Resort & Casino is the primary property of Bloomberry Resorts Corporation, It is a USD $1.2 Billion integrated destination resort on an 8.3- hectare site in Manila, Philippines which opened in March 2013.

As a luxury destination casino resort, Solaire is the first one to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.

Solaire’s Bay Tower (Phase 1) features 500 luxurious rooms, suites and bay side villas, 18,500 square meters of gaming space, a wide range of award-winning signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014.

For more information and reservations, please contact a travel professional or access the website at http://www.solaireresort.com

For inquiries, please contact:
Joy A. Wassmer
Director of Communications and Public Relations
Solaire Resort & Casino
+ 63 2 883 8783

Mobile Number: +63 999 886 1698
E-mail: joywassmer@solaireresort.com

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