Vintage 1960’s Manila Postcards

Manila is the gateway into the country. A great place to capture her famous city-views, buildings, ruins, historical places, aerial views thru the lenses of a professional photographer and mass producing them for tourist market thru postcards.

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Department of Finance, Legislative Building, Manila Cityhall, GSIS building, Manila Metropolitan Theater, Quezon bridge and Luneta park are some of the important buildings captured in this aerial shot – JMC press ( Goodwill Bookstore circa 1967)

The parents of Ms. Maria Teresa Cancio-Suplico, Mr. Manuel and Juana Cancio who founded 3 bookstores at the foot of the Escolta Bridge, Manila. These 3 were named Educational, Goodwill and National.

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Chinese garden arch- Luneta park – This postcard was printed by Kruger company and distributed by National Bookstore

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Aerial shot of Manila pier, buildings, aduana, intramuros are clearly seen in this postcard. This postcard was printed by Kruger company and distributed by National Bookstore.

Vintage 1960’s Manila Postcards

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World Health Organization building located along United Nations Avenue formerly called Isaac Peral is the headquarter of WHO Asia-Pacific

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colorful jeepneys which ply the route of Blumentritt- Libertad, Pasay and vice versa within Luneta Park, Manila

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Lagoon at the Rizal Park with Daily Star, Volkswagen and Manila Hilton along T.M. Kalaw street was printed by Kruger and distributed by National Bookstore.

There is also a similar postcard print but with Japanese characters at the back portion, probably intended for the Japanese tourist market.

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Fort Santiago and Dr. Jose Rizal cell ruins printed by Kruger and distributed by National Bookstore

Goodwill Bookstore also printed several thematic postcards which were distributed in many smaller bookstores in the provinces.

They also have several lenticular or 3-D postcards which were quite popular in the tourist market. These were categorized into Philippine dances, flowers, religious and well-known landmarks.

According to some serious postcard collectors, They have estimated that JMC and Goodwill Bookstore might have issued between 150 to 200 thematic postcards from the 1960’s until mid- 1980’s.

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Agriculture and Finance Building (Agrifina) neo-classical architecture, water fountain, Manila Cathedral and MD bus transit had a route from Quiapo to Bangkal in Makati. – JMC 1967 ( Goodwill Bookstore) 

According to a September 12, 2017 Facebook post of Ms. Maria Teresa Cancio-Suplico

Goodwill through its printing arm JMC Press, produced beautiful postcards that were photographed by 2 Japanese experts in photography who stayed for at least a month in the Philippines to go around the country on a mission to photograph our best Philippine tourist spots like Mayon Volcano, Pasonanca Park in Zamboanga, & many others.

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Dr. Jose Rizal monument and Luneta Park- printed by JMC 1967 ( Goodwill Bookstore)

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Arch of the Centuries- University of Santo Tomas -printed by JMC 1967 ( Goodwill Bookstore)

Some of these postcards were pasted onto greeting cards that were die-cut to fit the postcard & the resulting frame around the postcard was embossed in gold. These greeting cards were works of art in their own way.

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Aerial view of Luneta and other government buildings -printed by JMC 1967 ( Goodwill Bookstore)

This postcard showed the other parts of Manila which included portion of Intramuros, post office,newly planted trees and main boulevards.

Manila is much cleaner with less visible pollution 50 or 60 years ago compared today. Some of the heritage buildings are no longer there, But only postcards, photos and collective memories are highly cherished.

Happy 449th anniversary founding of Manila !

Note: postcards were collected by the author. Postcard copyright from JMC Press/ Goodwill and Kruger/ National Bookstore

Bibliography, Sources and References:

Personal interviews with postcard collectors from the Philippines ( Mr. Rogelio de Jesus,  Mrs. Melissa Perez, Mr. Iggy Tuazon, Mr. Dionne Taeza, Mr. Federico Ligon)

Goodwill Bookstore proprietor : Ms. Maria Teresa Cancio-Suplico

Collins English Dictionary : Postal Card

Personal interview from postcard collectors

Philippine Postcards page 130 to 137 Consuming Passions

Philippine Postcards.com: https://www.philippinepostcards.com/

Puente Colgante. ( 2005). In Virgilio Almario ( Ed.), Sagisag Kultura ( Vol 1). Manila: National Commission for Culture and the Arts.

Fish Head Mermaid Fantasy Postcard

Postcard collecting is fascinating hobby, Postcard companies have printed some fantasy issues which caught the fancy among collectors worldwide.

Most are printed in Europe, United States, Latin America and Asia. There are different kinds of folklores from all over the world about mermaid.

While arranging some old postcards during the Enhanced Community Quarantine (ECQ). The postcard was bought in 1973 and collected by my mom at a photo studio in Manila Chinatown which also sold photo postcards as souvenir for tourists, curiosity item and for local deltiologist.

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Fish head with human legs featured in postcard

Real Photo Postcard (RPPC types)

This type of postcard is called Real Photo Postcard (RPPC) types employed in the manufacture of most postcard images. It is a collective  term recognizes a distinction between the real photo process. It was quite popular in the early 1900 in Europe and United States and eventually spreading in many parts of the globe. The dimension is usually (3-1/2″ x 5-1/2″) as standard vintage postcards.

Among the first to use this type of medium were the rich aristocrats, royalties and those who wanted to remember their dead relatives or newly born child. It is sometimes called ” Recuerdo de Patay” memories of the dead. Some local collectors would also collect the photos of prominent personalities like Dr. Jose P. Rizal.

Local entrepreneurs hired them to record area events and the homes of prominent citizens, civic parade, birthdays, historical buildings, calamities among others.

This eventually became more popular as schools and personal family photos were printed with hundreds of copies sold either as souvenir class photo or for giveaway. Having one such opportunity would give glimpse of a rare opportunity for family members to keep their photos for remembrance. Since getting a photo is considered as luxury in the early 1900’s.

One can affix stamps at the back portion with simple message. This fish head with human torso is different from the usual mermaid postcard in the market. During those time there were already skeptic people which do not believe in these photos.

But it adds on the the overall appeal for the postcard collecting community. Glad to share this rare find.

Sources and Bibliographies:

Personal communication with local postcard collectors

Bernhard, Willi: Bernhard Picture Postcard Catalogue: Germany 1870-1945, 1982

Sante, Luc: Folk Photography: The American Real-Photo Postcard 1905-1930, YETI Books, 2009

Smith, Jack H.: Postcard Companion: The Collector’s Reference, Wallace-Homestead, Radnor, PA, (1989)

Eyeball of Bottle Collectors Philippines at Calvo Memorabilia and Bottle Museum

It was an overcast weather last September 15 when members of Bottle Collectors of the Philippines ( Mga Lumang Bote) FB group have their eyeball and informal meet at the historic Calvo Memorabilia and Bottle Museum within the historic Escolta street in the heart of old downtown Manila.

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part of the collection

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Halili beer bottle and wine bottle collection

The group had about a thousand members who collects different kinds of bottles ranging from soft drink brands, milk, beer, wine, medicine among others.

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Calvo building

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historical marker

Eyeball and Meeting

The assembly started around 12:00 noon time when members arrived at the mezzanine area of Calvo Memorabilia and Bottle Museum. This is a private collection from the Teotico family.

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members Mr. Joel Bernardo Tempongko, Mr. Miguel Delfin, Mr. Lee Delmo and Mr. Mark Claudio

The informal meeting was presided by Mr. Mark Anthony Kyle Gianan aka Krazy Kyle but more popularly known as “Pinoy Picker“.

Unfortunately some members left before having a group photo. It was a wonderful experience meeting fellow bottle collectors.

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photo courtesy of Mga Lumang Bote fb group by Mr. Anthony Kyle Gianan

Note: the author would occasionally conduct heritage tour in this museum as part of the extended postal heritage guided tour.

How to Commute:

1.) via LRT line 1 north bound take off at ( Carriedo station), One can walk toward Escolta street. ( 15 to 20 minute walk)

2.) Blumentritt -Plaza Santa Cruz jeepney

3.) Baclaran to Blumentritt jeepney

4.) Blumentritt to South Pier jeepney route

5.) Malanday, Valenzuela via Avenida Rizal, Plaza Santa Cruz to South Pier jeepney route

6.) San Nicolas to Escolta jeepney route

7.) via Plaza Lawton aka Liwasang Bonifacio – one can take jeep going to Divisoria

Calvo Memorabilia and Bottle Museum ( Mezzanine area)

Address: 266 Escolta Street, Binondo, Manila

Operations: Monday to Saturday

Donation/ Entrance fees: Php 50 general public, Php 30 for students and senior citizens with valid ID’s

Throwback Expo 2019 in Makati

Throwback Expo 2019 will be held at the Activity area 1, Makati Cinema Square, Pasong Tamo,Makati from September 20 to 22 , 2019 from 8:00 am to 9:00 pm.

There will be about 30 stall holders which will be selling a lot of vintage stuffs which range from antiques, toys, figurines, cassette tapes, game console, banknotes, coins, stamps, comics, books and among others.

throwbackExpo

Throwback Expo

Makati Cinema Square is known to be a favorite hang out place by Batang 80’s and 90’s.  There will be toy auction, retro music from the 1970’s to the 1990’s. Hence the tagline ” Relieve your childhood with us! ”

Among the booth sellers includes Modern Vintage Collectibles PH , Comic Odyssey, Dekada and many others.

Unlike other bazaars within Metro Manila, There were no entrance fees!

Contact Details:09081405282

American Regime Manila Thru Postcards (Part 3)

Manila and her immediate towns and landmarks were always the main feature during the American regime.

ESCOLTA

Escolta street earn the moniker “Queen of Manila’s street” since this one of the oldest street and a major street of the city.

One of the oldest streets in Manila, Escolta was created in 1594. Its name was derived from the Spanish word escoltar, meaning “to escort”. This was further developed during the late Spanish and American colonial regime when tall buildings were built.

Another important note is this street would host ticker tape parade when visiting dignitaries, crowned beauty queens and heads of states even until the mid-1970’s.

There was an obscure ordinance in Manila that requiring men to wear formal dress when within Escolta. This was finally repealed in the early this millennium.

American Regime Postcards

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Avenida Rizal

Avenida Rizal is one of the important commercial centers of pre-war Manila. This comprises of Quiapo, Santa Cruz district. The business activity from Avenida Rizal is an extension from nearby Escolta. Some businessmen preferred this district since rentals is a little bit lower compared to Escolta, Chinatown or Binondo.

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Bridge of Spain with trolley tracks and industrial area

Bridge of Spain – Is one of the most featured bridge of Manila during the late Spanish and American regime.  This postcard was probably printed before 1914 flood which had almost destroyed the bridge.

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Government Printing Plant– postcards was issued around 1909. This building was one of the casualties of the last war.

philippine general hospital

Philippine General Hospital– This hospital is one of the facilities built by the Americans.

manila hotel

Manila Hotelis the grand dame of hotels in the city, opened in 1912, it was once the residence of General Douglas Macarthur. Ernest Hemingway, to say, ‘It’s a good story if it’s like the Manila Hotel,”. This hotel is one of the most featured hotel in the country.

Most of the landmarks featured were infrastructure built by Spanish and American colonial government. Please try to visit my previous post on postcards issued during the American regime .

Link to “American regime Manila thru Postcards” Part 2 and Part 1

Sources and References:

Collins English Dictionary : Postal Card

Littrell, Robert, Ed; Postal Cards of Spanish Colonial Cuba, Philippines, Puerto Rico, UPSS, 2010.

Personal interview from postcard collectors

Philippine Postcards page 130 to 137 Consuming Passions