Superman-Man of Steel :Defender of the Earth exhibit and movie launching

SM Mall of Asia- Atrium , Pasay City-Philippines

poster of Superman exhibit : Defender of  the Earth

Pacific Licensing Studio in partnership with SM Mall of Asia, Toy Convention organizers, Nestle -Philippines ,  Warner Brothers Consumer Products  and Superman enthusiasts  from all over the country launches  an exhibit and media launching at the atrium area of SM Mall of Asia.

SM Mall of Asia atrium

The atrium area is jam-packed with participants , hobbyists , students , franchise owners , bloggers and media personalities

Superman T-shirt for sale

One of the most in demand  merchandize  are the T-shirts. People from all walks of life would collect limited edition of Superman t-shirts  .

Superman Axis Watch

Axis Watch -Philippines in line with the special occasion,  released a limited  300 pieces Superman edition.  The watch is being sold at a discounted special rate of Php 7,290 while the regular price is said to fetch at around Php 12,000

More than 100 pieces had already been reserved and bought by collectors and enthusiasts  .

Axis Watch :

Superman  toy figurines , comics and cards

Pacific Licensing Studio :

Superman toy exhibit

This superman toy and comic exhibit from the personal collection of Mr. Jeffrey Quillope , Mae / Tochi Pimping and Mr. Jeffrey Velasquez

Warner Brother Consumer and Pacific Licensing executives

Mr. Show Suzuki


Mr. Azrael Coladilla

Mr. Coladilla invited everyone to join the upcoming Toy Convention to be held at SM Megatrade Hall from June 14 , 15 and 16, 2013.


Philippine All Stars

The Philippine hip-hop dance group. They won the 2006 and 2008. They performed during the launch

There are games, on the spot raffle, fashion show and photo opportunities.  and the organizers gave away four limited edition Superman Axis watches and a DeVant LCD Television via on the spot raffle.

The organizers gave away four limited edition Superman Axis watches and a DeVant LCD TV. T – See more at:
The organizers gave away four limited edition Superman Axis watches and a DeVant LCD TV. T – See more at:

Mr. IC Mendoza

Mr. IC Mendoza covered the event for TV channel 5

group picture of Superman impersonator/ cosplayer  with GMA channel 7 reporter and crews

group picture of Pacific Licensing Company, Warner Brother Consumer and SM executives.

Superman exhibit at SM Mall of Asia -atrium will run until June 16, 2013 . Try to catch the Superman movie on June 12, 2013 nationwide !

Warner Brother Trade Show highlights

Grand Ballroom C, D and E  , Crowne Plaza Galleria Hotel, Ortigas , Quezon City -Philippines.

It was a cloudy afternoon with sporadic rainfall on July 31, 2012 when the author arrived at around past 2:00 pm at  the trade show organized by Warner Brother Consumer Products ( WBCP) , Pacific Licensing Studio (PLS ) and MCT Event Management.

Warner Brother cartoon characters  greets visitors to the trade show

WBCP highlighted its current portfolio  led by Man of Steel ( Philippine release :  June 2013) and the two other films based on The Hobbit , The Hobbit : An Expected Journey (Philippine release:  December 2012 ) .

popular tandem of Tom and Jerry  merchandise items

 Animated properties featuring Looney Tunes, Scooby Doo , Tom and Jerry and the Thunder Cats , along with many DC Comics favorite characters . Also featured are such classic properties as The Wizard of OZ and the television series , including Gossip Girl and The Big Bang Theory .

Baby Looney Tune product display ( products include children’s disposable diaper , bath soaps,¬† powder among others

Tweety¬† merchandise items ranging from children’s dress, bags , school supplies and stuffed toys.

The whole ballroom was filled with wide array of consumer products ranging¬† from children’s t-shirts, stuffed toys, mouse pad, toys , shampoo , lotions, school supplies, pencils , erasers , tooth brushes , phone cards, yogurt , chocolate milk ,¬† credit cards ( from Indonesia ), tumblers, stickers , car freshener , USB , helmet¬† and other items,¬† some of which are highly collectible .


DC  comic character car  freshener

In the late 1990’s Philippine Long Distance Telephone Company (PLDT ) had license agreement with Pacific Licensing¬† Company that released several phone cards with¬† Warner Brother cartoon characters in the local market , some of the PLDT phone cards are now regarded as collectible items.

an assortment of kartu kredit  and bank books  from Indonesia and Malaysia

Ms. Carol Tan was instrumental with forging a  key strategic financial partner in 2003 , PT Bank Central Asia Tbk Indonesia to launch a co-branded BCA/Mastercard credit card featuring the classic Looney Tunes, which was the first of its kind in South East Asia.

Thunder Cats figurine toys and sword

The original series started in a comic strip in 1984 and due to the success. It was launch by Pacific Animation Corporation. The first season was aired in  1985 with 65 episodes , followed by a television movie entitled Thunder Cats- HO ! in 1986.  While season 2, 3 and 4 followed a different format with twenty episode per season. Starting with five- part story . The original series was distributed by Rankin-Bass Corporation then parent company of Telepictures Corporation which later merged with Lorimar Productions in 1986.

Thunder Cats merchandise which includes toy figurines, school supplies, scooter bikes , t-shirts , caps and children’s bag

 In 1989 Lorimar- Telepictures , then folded and was purchased by Warner Brothers  hence forth had acquired the rights to air and market the series.

Batman merchandise items

There is almost every item that is suitable from babies (several months old-to 1 year -old) ,  toddlers  ( 2 to 5 years -old) , children ( 6 to 9 years-old ) , teenagers ( 10 to 14 years-old )  young adults ( 15 to 17 years-old )  to adults .

stuff toys and tetra juice and milk packs from Thailand

There are a whole lot of items manufactured from different parts of Asia like Thailand, Malaysia, Indonesia, Taiwan, Singapore , China, Vietnam and  from the Philippines.

In fact, according to one of Pacific Licensing executive, The Philippines ranks third in Southeast Asia ( in terms of  product license ), after Indonesia and Thailand . This is mainly to majority of the Filipinos who grew -up watching Warner Brothers , DC  and its long history of  pop- culture .

DC Superman merchandise

participants during the presentation

A Question and Answer portion serves as an ice breaker for those participants present.¬† The emcee tried another trivia question ¬† ” Who was the actor who played in the the 1966 to 1968 television series¬† Batman ?” .¬† I confidently answered¬† ” Mr. Adam West”¬† He then¬† asked me if i was already born back then ? Hehehe , I told the crowd that i used to watch the re-runs in cable television station.

Then, a video program was presented to the participants and upcoming movie releases , television shows and merchandise items for  sale or for licensing . I have met some retail mall executives,  industry players ,  fellow bloggers and newspaper editors.

Warner Brother Consumer Products award¬† ” Best Partnership in Softlines ” ( Philippines 2012) to Springtime Creation Corporation

Warner Brother Consumer Products award¬† ” Best Promotional / FMCG Program ” ( Philippines 2012) Jollibee Food Corporation

Warner Brother Consumer Products award¬† ” Best Partnership in Hardlines ” ( Philippines 2012)

Three Philippine companies were awarded by Pacific Licensing Company during the event.

I also met my cousin and several friends during the trade show. I was not aware that my cousin had been franchising Warner Brother characters , DC characters thru Pacific Licensing and have been supplying school bags  in some malls .

The participants were treated to a hearty late afternoon canape  catered by the Crowne Plaza Galleria staffs .

With its tentpole films , a strong slate of animation programming and the sheer strength of its powerful portfolio of properties , WBCP offers unmatched business opportunities for retailers, product licensees and promotional partners  on a world wide scale!

Special Thanks to  Pacific Licensing ,  MCT Event Management thru Mr. Emer S. Dela Cruz  for their accommodation to the Warner Brother /DC  trade show

Pacific Licensing Studio ( Philippines )

Address:  Unit 1006 Taipan Place, F. Ortigas Jr. Road, Ortigas Center, Pasig

 Phone: 633-0944

 Visit the links for more information:

Pacific Licensing Studio :

Warner Brother :

MCT Event Management :

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